# Mountain Range-Themed Snack Cakes The Drake’s Alpine Yodels are a New Take on Classic By Michael Hemsworth | Published 2020-09-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drakes-alpine-yodels References: [chewboom](https://www.chewboom.com/2020/09/26/drakes-bakes-up-new-alpine-yodels/) & [drakescake](https://drakescake.com/) The [Drake’s](https://www.trendhunter.com/trends/mini-cake-bites) [Alpine](https://www.trendhunter.com/trends/gucci-racing) Yodels snack cakes have been announced by the brand as a companion product to its original Yodel cakes to offer consumers a tasty option for enjoyment as a dessert or a sporadic indulgence. The cakes are achieved with a yellow cake that has been rolled around the brand's classic creme before being dipped in white icing for a more solid exterior. The cakes are prepackaged in pairs in boxes of 10 to make them perfect for [packing into lunches](https://www.trendhunter.com/trends/mr-kipling-lunchbox-slices) or as a snack to keep on hand when heading out of the house. The Drake’s Alpine Yodels snack cakes are being launched in a variety of retail locations across the Eastern US market including at super centers, supermarkets, convenience stores and value retailers alike. Image Credit: Drake’s ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 13% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Gourmet Snack Cakes:** Disruptive innovation opportunities include developing unique flavors and premium ingredients for gourmet snack cakes. - **Convenient Packaging:** Disruptive innovation opportunities include creating eco-friendly and sustainable packaging solutions for prepackaged snack cakes. - **Healthy Indulgence:** Disruptive innovation opportunities include incorporating healthier ingredients and offering guilt-free options for snack cakes. ### Sectors Adopting This - **Bakery:** Disruptive innovation opportunities include using advanced automation and robotics for efficient production in the bakery industry. - **Food Retail:** Disruptive innovation opportunities include implementing smart technology for personalized shopping experiences in the food retail industry. - **Snack Food:** Disruptive innovation opportunities include developing plant-based and alternative protein snacks to cater to the growing demand in the snack food industry. ## Related on Trend Hunter - [Mini Classic Cake Bites](https://www.trendhunter.com/trends/mini-cake-bites.md) - [Heritage-Driven Snack Cakes](https://www.trendhunter.com/trends/strawberry-shortcake-roll.md) - [Decadent Chocolate Snack Cakes](https://www.trendhunter.com/trends/new-mr-kipling-cakes.md) - [Grab-and-Go Snack Cakes](https://www.trendhunter.com/trends/little-debbie-treats.md) - [Snack Cake-Flavored Ice Creams](https://www.trendhunter.com/trends/hudsonville-ice-cream-little-debbie.md) - [Prepackaged Coffeeshop Donut Snacks](https://www.trendhunter.com/trends/old-fashioned-donuts.md) - [Modernized Mini Cake Snacks](https://www.trendhunter.com/trends/mini-snack-cakes.md) - [Indulgent Snack Cake Collections](https://www.trendhunter.com/trends/wonders-new-snack.md) - [Asian Cuisine Snack Cakes](https://www.trendhunter.com/trends/jaffa-cakes-yuzu-lemon.md)