# Rapper-Owned Limos This Luxury Mercedes Appears in the Lyrics of the New Drake x Future Mixtape By Charlotte Joyce Kidd | Published 2015-09-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/drake-x-future References: [businessinsider](http://www.businessinsider.com/drake-bought-a-mercedes-maybach-pullman-2015-9?utm_source=feedly&utm_medium=webfeeds) & [how2becool](http://how2becool.com/drake-mentioned-the-mercedes-pullman/) On the recently released Drake x Future mixtape, 'What a Time to be Alive,' Drake rap-brags about a rare luxury car he recently purchased. That car is the $600,000 Mercedes Maybach Pullman. The lyric incorporating the [Mercedes Pullman](https://www.trendhunter.com/trends/mansory) is notable in that it appears in the only Drake solo on the entire Drake x Future mixtape. The last song on the Drake x Future collaboration is called '30 for 30 Freestyle,' and it's the one track that features only Drake. In the lyrics, Drake says, "I just got the Mercedes Pullman, you n----- never heard of it, you gotta hit up [Google](https://www.trendhunter.com/trends/Heritage-electric-vehicles)," and several bloggers took him up on the challenge. They discovered the Mercedes Maybach Pullman, a $600,000 [luxury sedan](https://www.trendhunter.com/trends/modified-luxury-vehicle) with an exceptionally roomy interior and a limo-like look. Considering that Drake is worth an estimated $100 million and frequently raps about his love for his large entourage, it's no surprise that the Mercedes Pullman is his ideal vehicle. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 58% | Activity: 17% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Luxury Car Bragging:** Opportunity for luxury car brands to capitalize on celebrities' desire to showcase their wealth and exclusivity through rap lyrics. - **Celebrity Endorsement:** Potential for luxury car brands to collaborate with popular rappers to create customized vehicles that reflect their personal brand and style. - **Google Challenge:** Rising trend of fans and bloggers eagerly searching for the products mentioned in rap lyrics to discover new luxury items. ### Who This Affects Most - **Luxury Car Manufacturing:** Opportunity for luxury car manufacturers to create limited edition models that cater specifically to the desires and aspirations of rap celebrities and their fans. - **Entertainment:** The entertainment industry can leverage the association between celebrities and luxury cars to create marketing campaigns and endorsements that target affluent audiences. - **Digital Marketing:** Brands and marketers can utilize the 'Google Challenge' trend to enhance their online presence by creating content that highlights luxury products mentioned in popular culture, such as rap lyrics. ## Related on Trend Hunter - [L.A. Basketball-Themed G-Wagons](https://www.trendhunter.com/trends/mansory.md) - [Gold-Tinted Luxe Automobiles](https://www.trendhunter.com/trends/grand-edition-gwagen.md) - [Sustainable Off-Road Coupes](https://www.trendhunter.com/trends/project-maybach.md) - [Luxury Dual-Cab Pickup Trucks](https://www.trendhunter.com/trends/gwagen-crew-cab-by-pit26-motorsports.md) - [Monochromatic Diamond-Like Luxury SUVs](https://www.trendhunter.com/trends/brabus-800-xlp-superwhite.md) - [Luxurious Custom Auto Designs](https://www.trendhunter.com/trends/lexani-motorcars.md) - [Entertainment-Integrated Luxe Vans](https://www.trendhunter.com/trends/vision-v.md) - [Celebrity-Designed EVs](https://www.trendhunter.com/trends/2023-gt-63s-e.md) - [Luxury Vehicle-Inspired NFTs](https://www.trendhunter.com/trends/mercedes-nft.md)