# Rapper Basketball Uniforms The Toronto Raptors Will Introduce a Drake Alternate Jersey Next Season By Meghan Young | Published 2015-05-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/drake-alternate-jersey References: [hypebeast](http://hypebeast.com/2015/05/the-toronto-raptors-will-have-a-drake-alternate-jersey-next-season) & [nba](http://www.nba.com/raptors/) With the news of an entirely new logo for the [Toronto Raptors](https://www.trendhunter.com/trends/peoples-jewellers1) next season comes the reveal of a [Drake](https://www.trendhunter.com/trends/salty-caramel-devil-dogs) alternate jersey as well. Lauded as the team's biggest fan, as well as a full-fledged ambassador, it's only natural that it would pay tribute to the celebrity in such a fitting form. Bringing a black and gold colorway to the typical red, white and black of the official uniforms, the Drake alternate jersey is something other fans will want to get their hands on. It would be interesting to see how the team wears this particular uniform. It's also interesting to see how two strong Canadian brands are coming together to the delight of fans nationwide. Collaborations such as these are outside the box, yet resonate deeply with consumers everywhere. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 7% | Activity: 2% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Alternate Jerseys:** Creating alternate jerseys for sports teams that pay tribute to celebrities and incorporate unique colorways. - **Collaborations:** Forming partnerships between brands and celebrities to create unique and resonating products. - **Celebrity Fan Culture:** Leveraging the influence and fandom surrounding celebrities to create new and engaging consumer products. ### Industries Being Reshaped - **Sports Apparel:** Opportunity to design and produce alternate jerseys that cater to the growing demand for unique fan merchandise. - **Entertainment and Fashion:** Potential for collaborations between entertainment celebrities and fashion brands to create innovative and highly sought-after products. - **Brand Licensing:** Leveraging the power of celebrity fan culture to expand brand licensing opportunities and reach a wider consumer base. ## Related on Trend Hunter - [Jewelry Brand-Supported Basketball Teams](https://www.trendhunter.com/trends/peoples-jewellers1.md) - [City-Inspired Basketball Jerseys](https://www.trendhunter.com/trends/city-edition-uniforms.md) - [Custom Apparel Sports Partnerships](https://www.trendhunter.com/trends/canada-basketball1.md) - [Beer-Branded Basketball Experiences](https://www.trendhunter.com/trends/draught-draft.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Toronto Rapper-Backed Music Venues](https://www.trendhunter.com/trends/music-venue-history.md) - [Rapper-Backed Apparel Capsules](https://www.trendhunter.com/trends/ovo-5.md) - [Basketball Team Brand Identities](https://www.trendhunter.com/trends/toronto-tempo.md) - [Sports-Inspired Streetwear](https://www.trendhunter.com/trends/ovo-x-wwe.md)