# Artsy Rapper Freestyles The Drake 'A Little Favour' Video Shows an Intimate Side of the Rapper By Souzan Michael | Published 2012-03-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/drake-a-little-favour References: [stupiddope](http://stupiddope.com/2012/03/20/new-video-drake-recites-new-rhymes-for-gq/) & [youtube](http://www.youtube.com/watch?v=c2zKBVzW8fE) The online world has been abuzz lately with the news that [Canadian rapper Drake](https://www.trendhunter.com/trends/ovo-x-wwe) is set to appear on the cover of GQ Magazine’s first Style Bible issue, and the Drake ‘A Little Favour’ video shows a behind the scenes look at his shoot. The magazine’s April issue will feature a photo shoot and candid interview with the rapper, but it doesn’t really get much more candid than the Drake ‘A Little Favour’ verse. While Drake is known for having a close friendship with [rapper Lil Wayne](https://www.trendhunter.com/trends/concrete-boys-air-force-1), he admits to having slept with a few of the same women during the interview. His freestyle lyrics also reveal his plans to focus solely on his career, and to avoid being affected by other females in the industry. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### Key Themes Behind This Trend - **Online Buzz:** Opportunity for brands to leverage online buzz and viral marketing strategies to generate awareness and engagement. - **Celebrity Interviews:** Opportunity for media outlets to offer candid and behind-the-scenes interviews with celebrities to attract readership and engagement. - **Personal Branding:** Opportunity for individuals, especially in the entertainment industry, to establish a strong personal brand through authenticity and self-expression. ### Where This Applies - **Media and Publishing:** Opportunity for media companies to create engaging content around celebrity interviews and behind-the-scenes footage. - **Entertainment:** Opportunity for entertainment companies and artists to leverage personal branding strategies to connect with fans and build a loyal following. - **Fashion and Lifestyle:** Opportunity for fashion and lifestyle brands to collaborate with celebrities for magazine shoots and endorsements. ## Related on Trend Hunter - [Rapper-Backed Tech Accessories](https://www.trendhunter.com/trends/casetify-4.md) - [Toronto Rapper-Backed Music Venues](https://www.trendhunter.com/trends/music-venue-history.md) - [Male Grooming Artist Collaborations](https://www.trendhunter.com/trends/whaxe-pack.md) - [Rapper-Collaborative Streetwear Capsules](https://www.trendhunter.com/trends/p-by-gunna-collection.md) - [Celebrity-Launched Opulent Fragrances](https://www.trendhunter.com/trends/summer-mink.md) - [Rapper-Collaborative Textural Sneakers](https://www.trendhunter.com/trends/concrete-boys-air-force-1.md) - [Rapper-Hosted Live Concerts](https://www.trendhunter.com/trends/lil-wayne-1.md) - [Streetwear-Style Golf Apparel](https://www.trendhunter.com/trends/callaway.md) - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md)