# Alligator-Themed Beer Promotions J. Wakefield Brewing Launched its New 'Drain the Swamp' IPA By Grace Mahas | Published 2019-08-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/drain-the-swamp References: [brewbound](https://www.brewbound.com/news/j-wakefield-brewing-releases-drain-the-swamp-new-england-style-ipa) & [jwakefieldbrewing](https://jwakefieldbrewing.com/) J. Wakefield Brewing Company, the independent Miami-based brewing company, recently launched its new [Indian pale ale beer](https://www.trendhunter.com/trends/big-mango-beer-hug), titled 'Drain the Swamp.' The company is kicking off its [new beer launch](https://www.trendhunter.com/trends/real-american-beer-unveils) and the start of the founder's favorite [college football team](https://www.trendhunter.com/trends/igloo) by barbecuing a gator -- "a reference to the mascot of their opening-night opponent and arch rival." The Drain the Swamp Cookout was held on Sunday, August 18th with tickets available from $30 USD that includes a plate of food, a beer, and a Dyme Lyfe U Turnover Chain. The food options included smoke gator, gator tacos, gator sandwiches, in addition to ribs, pulled pork, and other sides. The gator-themed event being led by J. Wakefield Brewing creates an authentic experience for fans to enjoy while gaining notable attention for its new Drain the Swamp IPA. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 57% | Activity: 60% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Themed Beer Promotions:** Opportunity for breweries to differentiate themselves and gain attention through unique promotions and events. - **Sports Team-related Products:** The potential for companies to create special products that cater to sports fans, providing a unique way to engage with their passion. - **Local Flavors in Brewing:** Opportunity for breweries to experiment with unique and local ingredients to create a distinct flavor profile in their products. ### Sectors Adopting This - **Brewing Industry:** The brewing industry can leverage themed promotions and unique flavors to differentiate themselves from competitors and attract new customers. - **Sports Merchandise Industry:** Companies that produce sports merchandise have an opportunity to create unique products that cater to passionate sports fans, such as an 'Alligator' themed shirt or hat. - **Food and Beverage Industry:** Food and beverage companies can capitalize on the popularity of local flavors and unique ingredients to appeal to customers seeking unique and exciting culinary experiences. ## Related on Trend Hunter - [Playful Monster-Inspired Beer Labels](https://www.trendhunter.com/trends/wind-and-waves.md) - [Video Game-Themed IPAs](https://www.trendhunter.com/trends/new-belgium-brewery.md) - [Fruit-Forward Craft IPAs](https://www.trendhunter.com/trends/sweetwater-1.md) - [Extra-Flavorful Artisan IPA Beers](https://www.trendhunter.com/trends/iron-hill-brewery-ipas.md) - [Arboreal West Coast IPAs](https://www.trendhunter.com/trends/west-coast-ipa.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md) - [Hockey Fan-Targeted Beers](https://www.trendhunter.com/trends/big-deal-brewing.md) - [IPA Beer-Celebrating Events](https://www.trendhunter.com/trends/goldwater-brewing-company.md)