# NFT-Based Loyalty Clubs Dragonfly Brands Announced a High-End NFT Loyalty Rewards Program By Colin Smith | Published 2022-05-26 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dragonfly-nfts References: [nrn](https://www.nrn.com/casual-dining/dragonfly-launch-new-twist-nft-loyalty-club) & [dragonflybrands](https://www.dragonflybrands.com/) Dragonfly Brands announced a set of 250 Dragonfly [NFTs](https://www.trendhunter.com/trends/wow-bao-digital-collectibles) that are associated with an [ongoing rewards program](https://www.trendhunter.com/trends/opentable-regulars). The 250 NFTs will retail for one Ethereum each, which is approximately $2,000 USD, and will come with a variety of rewards tied to the restaurant group. Firstly, owners of the NFTs will receive $100 monthly that can be spent at Dragonfly Brands restaurant locations. Secondly, there will be a number of in-person and virtual events that the NFTs will grant exclusive access to. The Dragonfly NFT program arose from Dragonfly Brands' goal of innovating and diversifying in the restaurant space in order to continue developing its brand under pandemic conditions. The other initiatives from Dragonfly Brands include the creation of several virtual restaurant brands and the incorporation of automated workers, such as servers and food prep robots. Image Credit: Dragonfly Brands ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 66% | Activity: 90% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Nft-based Loyalty Programs:** Incorporating NFTs into loyalty programs creates exclusive access to rewards, increasing customer engagement and loyalty - **Virtual Restaurant Brands:** Creating virtual restaurant brands offers a safe and cost-effective way to expand a restaurant group's offerings and reach - **Automation in the Restaurant Industry:** Incorporating automated workers in the restaurant industry can increase efficiency, reduce costs, and improve overall operations ### Who This Affects Most - **Hospitality:** Using NFTs in hospitality can create exclusive loyalty rewards, increasing brand engagement and satisfaction - **Technology:** The use of automated workers and virtual restaurant brands represents an opportunity for technological advancements in the restaurant industry - **Blockchain:** The use of NFTs in loyalty programs is an example of the disruptive and innovative potential of blockchain technology ## Related on Trend Hunter - [Web3 Loyalty Programs](https://www.trendhunter.com/trends/wow-bao-digital-collectibles.md) - [Members-Only NFT Restaurants](https://www.trendhunter.com/trends/flyfish-club.md) - [NFT Restaurant Loyalty Programs](https://www.trendhunter.com/trends/wow-bao-nft.md) - [NFT-Based Rewards Programs](https://www.trendhunter.com/trends/tenacious-tacos.md) - [Frequent Flyer NFT Programs](https://www.trendhunter.com/trends/planies.md) - [Luxury Restaurant NFTs](https://www.trendhunter.com/trends/chotto-matte-nft.md) - [Blockchain Loyalty Programs](https://www.trendhunter.com/trends/fnatic-pioneer.md) - [NFT Restaurant Concepts](https://www.trendhunter.com/trends/nft-restaurant.md) - [Restaurant-Owned NFTs](https://www.trendhunter.com/trends/chickncoin.md)