# Elemental Dragon Toys ZURU's Fire Breathing and Ice Blasting Dragons Boast Realistic Features By Laura McQuarrie | Published 2019-07-23 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/dragon-toy References: [prnewswire](https://www.prnewswire.com/news-releases/zurus-robo-alive-dragon-breathes-fire---and-ice---into-companys-hot-robotic-brand-300889151.html) & [zuru](https://zuru.com/) [ZURU](https://www.trendhunter.com/trends/smashers-horror-house) recently added to its ROBO ALIVE brand with two new elemental dragon toys with realistic characteristics. The Fire Breathing Dragon and Ice Blasting Dragon with adjustable rings boast the ability to walk, gnash their teeth, rotate their heads and release a special effect through LED lights in their mouths. ZURU's ROBO ALIVE brand includes a range of creatures from baby sharks to dinosaurs with robotic movements and enhanced motion sensors. According to ZURU COO Anna Mowbray, the "ROBO ALIVE Dragon is the most sophisticated addition to the range yet." The affordable, high-tech toys are expected to be hot holiday toys this season, especially as the toys for kids ages six and up come in at under $25. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 40% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Realistic Robotic Toys:** There is a growing demand for realistic and interactive robotics toys in the market. - **Affordable High-tech Toys:** There is a need for affordable high-tech toys with advanced features and functions. - **Expanding Robotic Toy Offerings:** Manufacturers should continue to expand their range of robotic toys and introduce new features to maintain consumer interest. ### Where This Applies - **Toy Manufacturing:** There is a need for toy manufacturers to innovate and incorporate advanced features in their products to meet the demand for technology in toys. - **Robotics and Automation:** The robotics industry can leverage existing technological advancements to create more realistic and interactive toys for consumers. - **Retail:** Retailers can capitalize on the growing demand for high-tech toys by increasing their inventory of advanced toys and offering competitive prices. ## Related on Trend Hunter - [Fire-Breathing Toy Figures](https://www.trendhunter.com/trends/jakks-pacific-super-mario-bros-movie.md) - [Children Coding Toys](https://www.trendhunter.com/trends/coding-critters-magicoders.md) - [Experiment-Based Playsets](https://www.trendhunter.com/trends/beast-lab.md) - [Digital Dinosaur Toys](https://www.trendhunter.com/trends/bitzee-jurassic-world.md) - [Dragon-Themed Bath Bombs](https://www.trendhunter.com/trends/how-to-train-your-dragon-x-lush.md) - [Cartoon-Focused Toy Figurines](https://www.trendhunter.com/trends/zord-ascension-project.md) - [Interactive Plush Toys](https://www.trendhunter.com/trends/interactive-plush-toys.md) - [Educational Plush Toys](https://www.trendhunter.com/trends/slumberkins.md) - [Programmable Robot Toys](https://www.trendhunter.com/trends/mini-robots.md)