# Mythical Whisky Spirits Firebox's Dragon Tears Whisky Boasts Shimmering Gold Magic "Flames" By Laura McQuarrie | Published 2018-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dragon-tears-whisky References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2018/08/firebox-unveils-dragon-tears-whisky/) & [firebox](https://www.firebox.com/Dragon-Tears-Whisky/p8716?via=hp&t=feature) [Firebox](https://www.trendhunter.com/trends/flavored-marmelade) previously released Phoenix Tears Spiced Rum, Mermaid Tears Vodka and Unicorn Tears Gun Liqueur, and it is now adding to its assortment of mythically inspired alcohol products with the Dragon Tears Whisky. This new alcohol product takes the form of a [cinnamon spirit](https://www.trendhunter.com/trends/archie-rose-cinnamon-smoked) that's made with [real blended Scotch whisky](https://www.trendhunter.com/trends/ardbeg-anamorphic-scotch-whiskey). In terms of taste, Dragon Tears Whisky is said to have a smoky and rich cinnamon flavor. To add to the mystical qualities of the product, there are golden shimmering "flames" that appear when the bottle is disrupted and the magic has been "activated." When it comes to enjoying this novelty alcohol product, Firebox suggests pairing it with coke or sweet vermouth and bitters, or alternatively enjoying it neat to truly experience the flavors of the whisky at their finest. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 61% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Novelty Alcohol Products:** Disruptive innovation opportunity: Develop unique and whimsical alcoholic beverages that captivate consumers with their imaginative packaging and mystical qualities. - **Flavor Experientialism:** Disruptive innovation opportunity: Create alcoholic beverages that provide a multi-sensory experience through the combination of unique flavors and visual effects. - **Blended Whisky Variations:** Disruptive innovation opportunity: Explore the creation of blended whisky variations infused with unconventional spices and flavors to cater to adventurous whisky enthusiasts. ### Who This Affects Most - **Alcohol Packaging:** Disruptive innovation opportunity: Design innovative and interactive packaging solutions that enhance the drinking experience and create a sense of wonderment for consumers. - **Beverage Marketing:** Disruptive innovation opportunity: Develop captivating marketing strategies that leverage mythical and fantastical elements to attract attention and create a unique brand image. - **Craft Spirits:** Disruptive innovation opportunity: Craft distinctive and unconventional spirits that push the boundaries of traditional whisky-making techniques, attracting a niche market of adventurous drinkers. ## Related on Trend Hunter - [Barrel-Aged Cinnamon Whiskies](https://www.trendhunter.com/trends/fireball-dragon-reserve.md) - [Fantasy-Saga-Inspired Whisky Bottles](https://www.trendhunter.com/trends/fantasysagainspired-whisky-bottles.md) - [Haunting Whisky Spirits](https://www.trendhunter.com/trends/the-weeping-spirit.md) - [Scorched Whisky Spirits](https://www.trendhunter.com/trends/glen-moray-phoenix-rising.md) - [Tear-Infused Whiskys](https://www.trendhunter.com/trends/crierball.md) - [Champagne-Inspired Whisky Bottles](https://www.trendhunter.com/trends/fireball-dragnum.md) - [All-Natural Color-Changing Spirts](https://www.trendhunter.com/trends/unicorn-distillery.md) - [Experimental Single Malts](https://www.trendhunter.com/trends/the-dragon-series-by-bladnoch.md) - [Dragon-Themed Alcohol Collections](https://www.trendhunter.com/trends/cider-and-wine.md)