# Promotional AR Kids Games 'Dragon Spotting' Helps Promote 'Pete's Dragon' to Kids with Smartphones By Joey Haar | Published 2016-08-12 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/dragon-spotting References: [theverge](http://www.theverge.com/2016/8/11/12431696/disney-google-petes-dragon-spotting-ar-mobile-game) & [dragonspotting](https://www.dragonspotting.com/desktop) Dragons might be the stuff of fancy, but with the 'Dragon Spotting' AR game, they can feel like reality. The collaboration between [Google](https://www.trendhunter.com/trends/taito) and [Disney](https://www.trendhunter.com/trends/disney-4) is a promotional stunt for 'Pete's Dragon,' the remake of 1977 live-action and animation film of the same name. Since the original 'Pete's Dragon' featured a cartoon dragon interacting with a live-action world, the 'Dragon Spotting' AR game is especially appropriate. In the game, kids hold their phone up to everyday objects in and around their home -- for instance, a couch -- to find where the animated Elliot the dragon is virtually hiding. The game uses Google's 'Cloud Vision' technology to place Elliot within the space on the phone's screen, making it look as though he's trying to hide behind a couch or any other object. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 41% | Activity: 23% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Augmented Reality Gaming:** Businesses can invest in creating AR-based games to promote their products and services to customers. - **Collaboration Marketing:** Companies can partner with tech giants like Google to create innovative marketing campaigns that engage customers in new ways. - **Retro Remakes:** Businesses can capitalize on nostalgic consumers by creating modern remakes of classic movies, TV shows, and video games. ### Sectors Adopting This - **Entertainment:** Entertainment companies can use AR technology to bring their characters to life and engage fans in new ways. - **Marketing and Advertising:** Marketing and advertising firms can leverage AR technology to create immersive campaigns that capture consumers' attention. - **Technology:** Tech companies can capitalize on the growing demand for AR technology by developing new software and hardware solutions. ## Related on Trend Hunter - [AR-Powered Cereal Games](https://www.trendhunter.com/trends/journey-to-the-magic-gems.md) - [Alien-Hunting AR Games](https://www.trendhunter.com/trends/taito.md) - [Virtual AR Adventures](https://www.trendhunter.com/trends/ar-treasure-quest.md) - [AR-Powered Cereal Games](https://www.trendhunter.com/trends/general-mills-1.md) - [AR-Enabled Kids Golf Games](https://www.trendhunter.com/trends/pga-jr-league-safari.md) - [AR Driving Games](https://www.trendhunter.com/trends/augmented-reality-driving-game.md) - [Color-Blasting AR Games](https://www.trendhunter.com/trends/can-you-beat-the-box.md) - [Fantastical Fast Food Menus](https://www.trendhunter.com/trends/how-to-train-your-dragon-menu.md) - [Kid-Friendly AR Stickers](https://www.trendhunter.com/trends/paw-patrol-stickers.md)