# Dragon Fruit Syrups Torani's Pitaya Syrup Satisfies Gen Z's Desire for Culinary Tourism By Laura McQuarrie | Published 2024-04-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dragon-fruit-syrup References: [businesswire](https://www.businesswire.com/news/home/20240409166521/en) & [torani](https://www.torani.com/)  [Torani's](https://www.trendhunter.com/trends/torani-diamond-syrup) ever-growing range of sauces and syrups now includes Dragon Fruit Syrup, which taps into the consumer demand for [dragon fruit flavors](https://www.trendhunter.com/trends/mountain-dew-dragon-fruit) in the ready-to-drink space, especially from [Gen Z](https://www.trendhunter.com/trends/j2o-dragonberry), a group with a special interest in culinary tourism, or experiencing globally inspired flavors without traveling. "The beauty of the dragon fruit flavor is that it’s so versatile. I would compare it to a kiwi blended with a pear—not too high in acidity or cloyingly sweet; just bright and refreshing," says Andrea Ramirez, Consumer & Customer Market Insight Manager at Torani, “Café Cà Phê is even using Torani Dragon Fruit Syrup in a coffee application, which is quite unique and will be a brand-new taste experience for many customers.” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 20% | Activity: 20% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Dragon-fruit Flavors:** Exploring the rising popularity of dragon fruit flavors in the ready-to-drink space, particularly among Gen Z consumers seeking culinary exploration. - **Global Culinary Tourism:** Catering to the demand for globally inspired flavors without physical travel, attracting adventurous consumers like Gen Z seeking new taste experiences. - **Innovative Flavor Applications:** Showcasing creative uses of dragon fruit syrup like in coffee applications, presenting novel taste profiles for customers and potential new markets. ### Industries Being Reshaped - **Beverage:** Adapting to consumer preferences for exotic fruit flavors like dragon fruit in beverages, appealing to the palate of trend-conscious consumers. - **Food Service:** Responding to the demand for unique and globally inspired flavors like dragon fruit syrup in dishes and beverages, enhancing the dining experience for adventurous food enthusiasts. - **Flavor Innovation:** Exploring the potential of innovative flavor applications in various food and beverage products, leveraging the appeal of exotic tastes like dragon fruit to captivate consumer interest. ## Related on Trend Hunter - [Dragon Fruit-Flavored Sodas](https://www.trendhunter.com/trends/fanta-dragon-fruit-zero-sugar.md) - [Botanical Collaboration Flavors](https://www.trendhunter.com/trends/dragon-fruit-margarita.md) - [Pitaya Iced Tea Lemonades](https://www.trendhunter.com/trends/dragonade.md) - [Gemstone-Inspired Beverage Syrups](https://www.trendhunter.com/trends/torani-diamond-syrup.md) - [Spiked Dragonfruit Refreshers](https://www.trendhunter.com/trends/raspberry-dragonfruit.md) - [Galactic Beverage Syrups](https://www.trendhunter.com/trends/toranis-2024-flavor-of-the-year.md) - [Sweet-Spicy Syrups](https://www.trendhunter.com/trends/sweet-heat-syrup.md) - [Dragon Fruit Matcha Powders](https://www.trendhunter.com/trends/dragon-fruit-matcha-powder.md) - [Dairy-Free Pitaya Smoothies](https://www.trendhunter.com/trends/pitaya-passion-smoothie.md)