# Vibrant Pitaya Desserts HI-CHEW Dragon Fruit Frozen Yogurt at Menchie's Has a Sweet & Tart Flavor By Laura McQuarrie | Published 2019-06-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dragon-fruit-frozen-yogurt References: [prnewswire](https://www.prnewswire.com/news-releases/a-mouthwatering-collaboration-from-hi-chew-and-menchies-frozen-yogurt-300875703.html) & [HI-CHEW](http://www.HI-CHEW.com) Thanks to a collaboration between HI-CHEW and Menchie's Frozen Yogurt, those with a sweet tooth can now enjoy a refreshing summer treat in the form of [HI-CHEW Dragon Fruit Frozen Yogurt](https://www.trendhunter.com/trends/matcha-strawberry-frozen-yogurt). The candy-inspired non-fat frozen yogurt treat boasts a vibrant color that mimics the tropical fruit's flesh and a recipe that avoids the use of artificial flavors, artificial colors and high fructose corn syrup. The popularity of the brilliantly colored, sweet-tart fruit led to the release of HI-CHEW's Dragon Fruit candy in the Superfruit Mix, alongside other fun flavors like Açaí and Kiwi. This new candy flavor was introduced following a vote from consumers based on the top Japanese flavor they'd most like to see on the shelves. Outside of candy, dragon fruit flavors are now also appearing in a variety of [tropically inspired beverages](https://www.trendhunter.com/trends/dragon-fruit-series) and snacks. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 43% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Dragon Fruit Desserts and Snacks:** The increasing popularity of dragon fruit is creating opportunities for businesses to innovate and offer new desserts and snacks inspired by its unique flavor and vibrant color. - **Natural and Healthy Treats:** The use of natural ingredients in the HI-CHEW Dragon Fruit Frozen Yogurt recipe highlights the growing trend towards healthier and more wholesome treats in the dessert industry. - **Consumer-driven Product Development:** HI-CHEW's decision to introduce a new candy flavor based on a consumer vote shows the importance of listening to consumers and involving them in the product development process. ### Sectors Adopting This - **Frozen Yogurt:** The collaboration between HI-CHEW and Menchie's to create a dragon fruit flavor yogurt demonstrates how frozen yogurt companies can create new and innovative flavors to attract customers. - **Candy:** HI-CHEW's dragon fruit candy flavor demonstrates the opportunity for candy companies to create unique flavors based on popular fruits and ingredients. - **Beverages and Snacks:** The appearance of dragon fruit flavors in a variety of beverages and snacks shows the potential for innovation in the tropical and fruit-inspired food and beverage market. ## Related on Trend Hunter - [Tropical Candy-Inspired Yogurts](https://www.trendhunter.com/trends/tropical-candy.md) - [Sherbet-Flavored Frozen Yogurts](https://www.trendhunter.com/trends/hichew-rainbow-sherbet-frozen-yogurt.md) - [Reimagined Fruity Frozen Treats](https://www.trendhunter.com/trends/hichew-pop.md) - [Fantastical Chewy Candy Collections](https://www.trendhunter.com/trends/hichew-fantasy-mix.md) - [Dessert-Flavored Candy Chews](https://www.trendhunter.com/trends/hichew-dessert-mix.md) - [Chewy Blue Raspberry Candies](https://www.trendhunter.com/trends/hichews-blue-raspberry.md) - [Dragon Fruit-Flavored Sodas](https://www.trendhunter.com/trends/fanta-dragon-fruit-zero-sugar.md) - [Dragon Fruit Syrups](https://www.trendhunter.com/trends/dragon-fruit-syrup.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md)