# Collaborative Drag Queen Cosmetics KimChi Chic Beauty Launched the 2 Queens In 1 Desert Collection By Laura McQuarrie | Published 2020-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/drag-queen-cosmetic References: [allure](https://www.allure.com/story/kimchi-chic-beauty-naomi-smalls-collection) & [kimchichicbeauty](https://kimchichicbeauty.com/pages/coming-soon) Two [RuPaul's](https://www.trendhunter.com/trends/houseoflove-cocktails) Drag Race stars united for a new drag queen cosmetics collection under [KimChi Chic Beauty](https://www.trendhunter.com/trends/lip-cheek-sticks). Kim Chi and Naomi Small, who both appeared on season eight of RuPaul's Drag Race, are known for their friendship and the collaborative makeup collection is being introduced under [Kim Chi's beauty brand](https://www.trendhunter.com/trends/kimchi-chic-beauty) that launched in the fall of last year. The 2 Queens In 1 Desert Collection includes an eyeshadow palette, a cheek palette and two liquid eyeshadows, all of which are full of intense and unique colors. While the Mad Maxine, Soot Yourself Eye Shadow Palette includes a mix of vibrant hues and everyday neutrals, there's also the Sunkissed In June Cheek Palette and the No Sparkle Shaming Liquid Eye Shadow Duo in bronze and pink. Image Credit: KimChi Chic Beauty ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 27% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Drag Queen Cosmetics:** The collaboration between Kim Chi and Naomi Small highlights the trend of drag queens entering the cosmetics industry, offering innovative and bold makeup products. - **Collaborative Makeup Collections:** The launch of the 2 Queens In 1 Desert Collection showcases the trend of collaborations between drag queens and beauty brands, presenting disruptive innovation opportunities for unique and inclusive cosmetic products. - **Colorful and Unique Makeup Products:** The intense and vibrant colors offered in the eyeshadow and cheek palettes, as well as the liquid eyeshadows, reflect the trend of consumers seeking more bold and unconventional makeup options. ### Industries Being Reshaped - **Cosmetics:** The drag queen cosmetics collection opens up opportunities for the cosmetics industry to embrace inclusivity, diversity, and creativity, attracting a wider consumer base. - **Fashion and Beauty:** The collaboration between drag queens and beauty brands represents a convergence of the fashion and beauty industries, offering disruptive innovation opportunities in both sectors through unique product offerings and marketing strategies. - **LGBTQ+ Empowerment:** The drag queen cosmetics collection contributes to the empowerment of the LGBTQ+ community by offering a platform for drag queens to express their creativity and personality through makeup, creating a supportive and inclusive environment. ## Related on Trend Hunter - [Adorable Beauty Sets](https://www.trendhunter.com/trends/kimchichic-beauty.md) - [Convenient Cosmetic Sticks](https://www.trendhunter.com/trends/lip-cheek-sticks.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Long-Lasting Holiday Cosmetics](https://www.trendhunter.com/trends/skkn-by-kim-holiday-collection.md) - [Dual-Purpose Makeup Products](https://www.trendhunter.com/trends/effin-sculpt.md) - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [K-Beauty Streaming Series Cosmetics](https://www.trendhunter.com/trends/squid-game-beauty-collection.md) - [Sci-Fi Cartoon Cosmetics](https://www.trendhunter.com/trends/rick-and-morty-x-sheglam.md)