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# Drag Queen Club Hosts
Sid's Outrageous Multiple Characters at DV8 Nightclub

By Going Like Sixty | Published 2009-04-02 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/drag-queen-club-host-dv8-sid-outrageous-characters
References: [myspace](http://www.myspace.com/everybody_loves_sid)

Sid is the host at the Birmingham nightclub DV8. Not the usual drag queen, Sid attracted the attention of Nat Poole who captured some of his personas for a new exhibition.

Nat is a student at the [University of Wolverhampton](https://www.trendhunter.com/trends/wiggle-collection) in the UK. She was attracted to Sid because, unlike most [drag queens](https://www.trendhunter.com/trends/drag-me), Sid wasn't impersonating a woman, but a [genderless self](https://www.trendhunter.com/trends/sujitha-shivajothi) with a totally unconventional style.

**Implications** - North American society is moving towards a more egalitarian social mindset. As such, there are individuals in society that symbolically demonstrate this shift by wearing make-up that makes them gender neutral. Corporations should similarly adapt gender neutrality in the office place to reflect this societal shift.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 48% | Activity: 94% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Key Themes Behind This Trend

- **Gender-neutral Fashion:** Opportunity for fashion industry to capitalize on societal shift towards gender neutrality.
- **Unconventional Self-expression:** Opportunity for entertainment industry to promote and showcase unconventional self-expression.
- **Non-binary Identity:** Opportunity for beauty industry to adapt and provide products for those who identify as gender neutral/non-binary.

### Where This Applies

- **Fashion:** Opportunity for fashion industry to capitalize on societal shift towards gender neutrality by creating more gender-neutral clothing lines and accessories.
- **Entertainment:** Opportunity for entertainment industry to promote and showcase unconventional self-expression through events, performances, and art exhibitions.
- **Beauty:** Opportunity for beauty industry to adapt and provide products for those who identify as gender neutral/non-binary, such as makeup and skincare products that are designed to meet their unique needs.

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