# Suited Female Models The Paper Magazine August 2010 Issue Features Plenty of Androgynous Looks By Armida Ascano | Published 2010-09-01 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/drag-kings References: [papermag](http://www.papermag.com/arts_and_style/2010/08/shes-got-balls.php) The Paper Magazine August 2010 Issue features a standard roster of [beautiful supermodels and fabulous fashion icons](https://www.trendhunter.com/trends/dirty-looks). Except this time, these ladies are in drag. Androgyny is a lasting trend in fashion, but this Paper Magazine August 2010 shoot takes it a step further by creating drag kings styled in full menswear outfits, mustaches and makeup. Stylist Tom Guinness uses his drag kings to portray the concept of [blurring the lines of gender roles](https://www.trendhunter.com/trends/contemporary-femininity) in society. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 66% | Activity: 41% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Androgynous Fashion:** Fashion industry can explore androgyny by creating unisex clothing and accessories for all genders. - **Gender-neutral Marketing:** Marketers can embrace the gender-fluidity trend, focusing on universal messages that don't rely on stereotypical gender roles and presentation. - **Drag-inspired Beauty:** Beauty industry can take cues from drag makeup by exploring bold and unconventional looks to break away from traditional beauty standards and expectations. ### Who This Affects Most - **Fashion:** Fashion designers can take a cue from this to explore androgynous fashion and create unisex clothing and accessories for all genders. - **Marketing:** Marketing agencies can embrace the gender-fluidity trend promoting messages that don't rely on stereotypical gender roles and presentation. - **Beauty:** Beauty industry can explore bold and unconventional looks inspired from drag makeup to break away from traditional beauty standards and expectations. ## Related on Trend Hunter - [Two-Sided Paper Dolls](https://www.trendhunter.com/trends/megadolls.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)