# Countertop Beer Kegs The 'Draftmark Tap System' Keeps Brews Cool and Fresh for Up to 30 Days By Senduran Bhakthakumaran | Published 2012-04-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/draftmark-tap-system1 References: [uncrate](http://uncrate.com/stuff/draftmark/) & [draftmark](http://www.draftmark.com/default.aspx) Being tested by [Anheuser-Busch](https://www.trendhunter.com/trends/coolshed) is the 'Draftmark Tap System,' which is quite literally a [countertop keg](https://www.trendhunter.com/trends/keep) that will keep beer fresh and ready to serve. This device features a rechargeable battery and will uses gallon-sized refills that can be inserted from the back. It's a machine that lets patrons enjoy [draft beer straight from the tap](https://www.trendhunter.com/trends/trust-bars), which is a taste like none other. The tank ensures that no oxygen touches the beer that sits within making it always fresh and it keeps the beer cooled for up to 30 days. If this system is approved, it could turn any home bar into a spot for weekly functions. It is the perfect addition to any daily beer drinker's kitchen and makes trips to the beer store quick and easy. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 20% | Activity: 53% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### What's Driving This Trend - **Countertop Beer Kegs:** Revolutionizing home beer consumption with the convenience of a countertop keg that keeps beer fresh for up to 30 days. - **Draft Beer at Home:** Making traditional draft beer accessible at home with the Draftmark Tap System. - **Sustainable Beer Storage:** Providing a more sustainable way to enjoy beer by eliminating the need for single-use cans and bottles. ### Who This Affects Most - **Food and Beverage:** Introducing a new way to enjoy fresh draft beer at home, changing traditional beer consumption methods. - **Home Appliances:** Creating a new market for home beer dispensing systems with the Draftmark Tap System. - **Sustainability:** Addressing environmental sustainability and reducing the carbon footprint of beer transportation and packaging. ## Related on Trend Hunter - [Portable Draft Beer Kegerators](https://www.trendhunter.com/trends/kombi-cool-tap.md) - [Branded Countertop Beer Taps](https://www.trendhunter.com/trends/guinness-microdraught.md) - [Grill-Inspired Beer Dispensers](https://www.trendhunter.com/trends/miller-lite-big-green-kegg.md) - [Ultrasonic At-Home Beer Dispensers](https://www.trendhunter.com/trends/guinness-microdraught-20.md) - [Compact Portable Libation Kegs](https://www.trendhunter.com/trends/square-one-mini-keg.md) - [Smart Beer Makers](https://www.trendhunter.com/trends/smart-beer-maker.md) - [Perfect Pint Pouring Solutions](https://www.trendhunter.com/trends/asahi.md) - [Pilsner-Packed Party Kegs](https://www.trendhunter.com/trends/party-keg.md) - [Automated Beer-Brewing Systems](https://www.trendhunter.com/trends/home-brewing-machine.md)