# Falling Man Campaigns The DraftFCB 'Mad Men' Ad Mimics the Show's Opening Credits By Meghan Young | Published 2011-02-09 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/draftfcb-mad-men References: [neatorama](http://www.neatorama.com/2011/02/07/mad-men-ad-on-side-of-skyscraper/) & [adsoftheworld](http://adsoftheworld.com/media/print/prime_mad_men_5_oclock?size=_original) Considering that the DraftFCB 'Mad Men' ad campaign is for a show about advertising, there's probably a lot of pressure to stand out. That's exactly what this particular ad does. In fact, I'm sure people around the world are just falling for it (pun intended, of course). [Placed in New Zealand](https://www.trendhunter.com/trends/new-yorks-streeteasy), the DraftFCB 'Mad Men' ad campaign is marketing the new season starting in February 2011. It is so well-executed, it almost makes me feel as though I'm actually watching the [opening credits](https://www.trendhunter.com/trends/droga5s-wake-up) of the show. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 56% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Key Themes Behind This Trend - **Immersive Advertising:** Opportunity to create captivating ad campaigns that mimic the experience of watching a show or movie. - **Location-specific Marketing:** Potential to target specific regions or cities with tailored advertising campaigns. - **Humorous Advertisements:** Chance to use humor in advertising to engage and connect with audiences. ### Where This Applies - **Advertising:** Advertising agencies can explore immersive and location-specific campaigns to attract and engage viewers. - **Entertainment:** Entertainment companies can leverage humorous advertisements to promote their shows or movies. - **Tourism:** Tourism boards or travel agencies can use location-specific marketing to attract visitors to specific destinations. ## Related on Trend Hunter - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md)