# Convenient Countertop Beer Dispensers The Heineken Sub Allows People to Enjoy Draft Beers at Home By Lacey-Jane Walsh | Published 2013-10-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/draft-beer References: [hiconsumption](http://hiconsumption.com/2013/10/heineken-sub-tabletop-beer-chiller/) & [the-sub](https://www.the-sub.com/Home?returnurl=/) The folks at [Heineken](https://www.trendhunter.com/trends/trust-bars) have teamed up with the innovators responsible for the [Krups coffee maker](https://www.trendhunter.com/trends/l-or-barista-absolu) to bring [draft beer to kitchen countertops](https://www.trendhunter.com/trends/xbrew-lab-evernitro). There’s nothing like an ice cold draft, and this convenient device allows Heineken fans to enjoy their drafts from home. Not everyone has a beer fridge, and it can sometimes be hard to find room for beer bottles in crowded refrigerators. The Heineken Sub makes fridge space irrelevant (at least for Heineken fans). This machine can be easily reloaded with beer canisters (called Torps) which can be delivered straight to the consumer’s front door. Overall, it’s a solid investment for beer drinkers. Heineken is always pushing creative limits, so it’s no surprise that they’ve found a way to bring the bar home to their fans. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 53% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Countertop Beer Dispensers:** The rise of countertop beer dispensers presents opportunities to disrupt the traditional bar experience by allowing beer lovers to enjoy draft beer from the comfort of their own homes. - **Convenient Home Brewing:** The convenient delivery of beer canisters and devices like the Heineken Sub open up possibilities for disruptive innovation in the home brewing industry, allowing individuals to easily enjoy draft beer without the need for traditional brewing equipment. - **Collaboration with Appliance Brands:** The partnership between Heineken and Krups highlights the potential for collaboration between beverage companies and established appliance brands to create innovative products that enhance the drinking experience. ### Where This Applies - **Beverage:** The introduction of convenient countertop beer dispensers like the Heineken Sub offers the beverage industry opportunities to tap into the growing demand for at-home draft beer experiences. - **Home Appliance:** The collaboration between Heineken and Krups showcases the potential for disruptive innovation in the home appliance industry by combining the functionality of kitchen appliances with beverage consumption. - **E-commerce:** The delivery of beer canisters directly to consumers' doors with devices like the Heineken Sub demonstrates the potential for e-commerce platforms to disrupt traditional beer distribution models and enhance customer convenience. ## Related on Trend Hunter - [At-Home Beer Keg Machines](https://www.trendhunter.com/trends/athome-beer-keg-machine.md) - [Branded Countertop Beer Taps](https://www.trendhunter.com/trends/guinness-microdraught.md) - [Ultrasonic At-Home Beer Dispensers](https://www.trendhunter.com/trends/guinness-microdraught-20.md) - [Portable Draft Beer Kegerators](https://www.trendhunter.com/trends/kombi-cool-tap.md) - [Perfect Pint Pouring Solutions](https://www.trendhunter.com/trends/asahi.md) - [Smart Beer Makers](https://www.trendhunter.com/trends/smart-beer-maker.md) - [Automated Beer Stations](https://www.trendhunter.com/trends/trust-bars.md) - [Grill-Inspired Beer Dispensers](https://www.trendhunter.com/trends/miller-lite-big-green-kegg.md) - [Gaming-Influenced Beer Fridges](https://www.trendhunter.com/trends/gaming-fridge.md)