# Beer-Branded Castle Takeovers Desperados Will Be Taking Over Dracula's Castle for Halloween By Ell Smith | Published 2020-10-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/draculas-castle References: [adweek](https://www.adweek.com/brand-marketing/beer-brand-draculas-transylvania-castle-halloween/) & [desperados](https://www.desperados.com/global-en/agegate) Dracula's Castle, also known as the Bran Castle in Transylvania, Romania is being taken over by Heineken-owed Desperados, offering consumers the chance to visit the [gothic fortress virtually this Halloween](https://www.trendhunter.com/trends/spooky-adventures). The [beer branded event](https://www.trendhunter.com/trends/heineken-house) will take over the entire castle on October 31st, and consumers are invited to attend virtually. British DJ Eats Everything will be playing a set for the viewers, who will be projected over the walls of the castle, making it feel like the room is full. To make things feel a little more normal, the event will be physically populated by a few actors dressed in Halloween attire. As a result, guests can watch as [ghosts, goblins and monsters](https://www.trendhunter.com/trends/athome-seance-kit) populate the dance floor. Image Credit: Desperados/Elrow ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 70% | Activity: 79% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Why This Trend Is Growing - **Virtual Branded Experiences:** Brands can leverage virtual reality to create immersive experiences and connect with consumers in unique ways. - **Branded Event Takeovers:** Brands can collaborate with iconic locations or venues to create exclusive takeover experiences that generate buzz and engage their target audience. - **Mixed Reality Performances:** Brands can utilize mixed reality technologies to enhance live performances and create interactive experiences for viewers. ### Industries Being Reshaped - **Virtual Reality:** The virtual reality industry can provide immersive technology solutions to facilitate branded experiences and virtual takeovers. - **Event Management:** The event management industry can collaborate with brands to curate unique takeover experiences at iconic locations and venues. - **Entertainment:** The entertainment industry can leverage mixed reality technologies to enhance live performances and engage audiences in innovative ways. ## Related on Trend Hunter - [Spooky Seasonal Libation Campaigns](https://www.trendhunter.com/trends/heineken-meet-the-chillers.md) - [Halloween-Inspired Distillery Experiences](https://www.trendhunter.com/trends/night-at-the-distillery.md) - [Halloween Season Cider Campaigns](https://www.trendhunter.com/trends/spinechilling-refreshment-campaign.md) - [VR Horror Hotel Experiences](https://www.trendhunter.com/trends/draculas-hotel.md) - [Spooky Beer Challenges](https://www.trendhunter.com/trends/empty-beer-glass.md) - [Halloween-Themed Beverage Promotions](https://www.trendhunter.com/trends/halloween-onpack-promotion.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Spooky THC Seltzer Campaigns](https://www.trendhunter.com/trends/unofficial-beverage-of-adult-halloween.md) - [AR Monster Wines](https://www.trendhunter.com/trends/halloween-wines.md)