# Clean Better-for-You Condiments Dr. Will's is a Healthy Alternative to Traditional Condiments By Josh Thompson-Persaud | Published 2021-06-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/dr-wills References: [seedrs](https://www.seedrs.com/insights/investing-features-insight/dr-wills-no-gunk-no-junk-just-condiments) & [dr-wills](https://www.dr-wills.com/collections/featured-products) As food quality and plant-based diets have entered mainstream culture, the healthy food brand [Dr. Will's](https://www.trendhunter.com/trends/olive-oil-mayo) offers better-for-you alternatives to traditionally sugary condiments. The new brand is set on delivering a healthy dose of flavor without unhealthy additives like sugar, preservatives, and saturated fats. Dr. Will's, pioneered by an NHS doctor, uses natural rather than synthesized sweeteners to provide a clean set of condiments that taste great. Dr. Will's offers a wide range of dressing options that fit different niches. The brand carries everything from classic tomato ketchup and caesar dressing to vegan-friendly miso tahini and dairy-free mayonnaise. Environmental and community sustainability are built into Dr. Will's business model, so recyclable materials and charity initiatives are integral to the brand. Health-conscious consumers, or those who are simply curious, can find Dr. Will's products at [Tesco](https://www.trendhunter.com/trends/whole-earth-drizzler), Ocado, and [Waitrose](https://www.trendhunter.com/trends/vadasz-hot-sauces). Image Credit: Dr. Will's ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 78% | Activity: 97% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Clean Condiments:** Creating condiments without unhealthy additives or synthetic sweeteners offers an opportunity in the healthy food market. - **Plant-based Alternatives:** Offering plant-based alternatives to traditional condiments is a trend that aligns with mainstream plant-based diets and offers a disruptive innovation opportunity. - **Environmental Sustainability:** Incorporating environmental sustainability into the business model of condiment brands offers a trend and opportunity to appeal to health and eco-conscious consumers. ### Industries Being Reshaped - **Food & Beverage:** The food industry can capitalize on the trend of offering healthier and sustainable condiment options. - **Health & Wellness:** The health and wellness industry can benefit from promoting and using Dr. Will's products as clean and natural alternatives. - **Retail & E-commerce:** Retail and e-commerce industries can offer Dr. Will's products in their stores and online to meet the growing demand for healthier alternatives to traditional condiments. ## Related on Trend Hunter - [Free-From Olive Oil Condiments](https://www.trendhunter.com/trends/olive-oil-mayo.md) - [Health-Focused Condiments](https://www.trendhunter.com/trends/healthfocused-condiments.md) - [Naturally Formulated Condiment Ranges](https://www.trendhunter.com/trends/fudi-sauces.md) - [Functional Sauce Brands](https://www.trendhunter.com/trends/shes-the-sauce.md) - [Artisan-Quality Condiment Collections](https://www.trendhunter.com/trends/primal-kitchen-commitments.md) - [Veggie-Sweetened Mustard Ranges](https://www.trendhunter.com/trends/healthy-mustard.md) - [Plant-Based Spiced Sauces](https://www.trendhunter.com/trends/spicy-bbq-sauce.md) - [Minimal-Ingredient Condiments](https://www.trendhunter.com/trends/ms-foods-only-ingredients.md) - [Free-From Condiment Collections](https://www.trendhunter.com/trends/shelfstable-condiments.md)