# Detailed Naturalistic Packaging Dr van der Hoog Uses Fruit to Decorate the Company's Product By Susan Keefe | Published 2011-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dr-van-der-hoog References: [thedieline](http://www.thedieline.com/blog/2011/12/2/dr-van-der-hoog.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:) & [nuamsterdam.nl](http://www.nuamsterdam.nl/) The 75 year-old Dutch cosmetic brand Dr van der Hoog turned to the creative minds at nu:amsterdam to redesign the company’s image and packaging. The designers chose to focus on the natural ingredients found in the company’s 60+ products and chose to focus on the beauty found in the natural world to visually advertise the products. The boxes are [vibrantly seductive](https://www.trendhunter.com/trends/cooper-street-snacks) featuring macro-detailed shots of fruits, honey and other naturally occurring substances. Highlighting the minute details of these items and finding the beauty in the soft curvature of a ripe watermelon and the texture of a raspberry, nu:amsterdam has created packaging that jumps out at you. The jars and bottles the boxes house are [minimalistic and completely white](https://www.trendhunter.com/trends/panoxyl), creating an interesting stylistic contrast. Sure to have beauty connoisseurs flocking to the cosmetics counter, the Dr van der Hoog brand has been revitalized by nature. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Naturalistic Packaging:** Opportunity for cosmetics brands to incorporate natural ingredients and visually advertise products with vibrant and detailed packaging. - **Focus on Beauty in the Natural World:** Brands can highlight the beauty of natural ingredients to attract beauty connoisseurs and revitalize their brand image. - **Minimalistic Stylistic Contrast:** Creating contrast with minimalistic jar and bottle designs can make packaging visually appealing and stand out on store shelves. ### Who This Affects Most - **Cosmetics:** Cosmetics brands can leverage naturalistic packaging to attract customers and enhance their brand image. - **Design:** Designers can explore innovative ways to incorporate natural elements into packaging for various industries. - **Beauty:** Beauty companies can tap into the trend of naturalistic packaging to appeal to consumers seeking natural and eco-friendly products. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Marine Biotech Skincare](https://www.trendhunter.com/trends/dulcie.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md) - [Gen Z-Focused Packaging Enhancements](https://www.trendhunter.com/trends/free-the-birds.md) - [Pebble-Like Beauty Packaging](https://www.trendhunter.com/trends/romantica-jar.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Fruit Texture Juice Packaging](https://www.trendhunter.com/trends/vimto-packaging.md)