# Convenience-Focused Sprayable Sunscreens Dr. Squatch Expands to the Sun Care Category By Kalin Ned | Published 2026-05-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dr-squatch1 References: [drsquatch](https://www.drsquatch.com/en-ca/collections/sunscreen)  [Dr. Squatch](https://www.trendhunter.com/trends/mens-deodorant) — a popular natural men's personal care brand in the United States — has entered the sun care category with a new product called Spray Sunscreen. This mineral-based SPF 30 formula was built with over 98% natural origin ingredients. Dr. Squatch's sunscreen uses [zinc oxide as its active ingredient](https://www.trendhunter.com/trends/future-fluid) to provide broad−spectrum UVA and UVB protection. Upon application, the formula is said to be "sitting on top of the skin rather than being absorbed." The Spray Sunscreen includes skin−supporting ingredients such as vitamin E and coconut alkanes. The product is offered in two scents, as well — the tropical-forward Coconut Castaway and the warmly elevated Amber Solstice fragrance. The spray format is designed for quick, even application, and Dr. Squatch maintains that the product is lightweight and non-greasy. Image Credit: Dr. Squatch ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 77% | Activity: 86% | Freshness: 75% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sprayable Sun Protection:** The shift toward quick, even spray formats creates space for novel delivery systems that prioritize application speed and coverage without greasy residues. - **Mineral-based Natural Formulations:** Formulas centered on zinc oxide and high natural-origin content indicate consumer demand for visibly transparent, reef-friendly UV protection alternatives to chemical sunscreens. - **Scent-infused Functional Grooming:** Combining distinct fragrances with performance skincare signals opportunities for hybrid products that blend sensory differentiation with protective function. ### Industries Being Reshaped - **Personal Care Brands:** Established and challenger brands in personal care can be reimagined through expanded portfolios that integrate convenience-led formats and ingredient transparency. - **Sun Care and Skin Protection:** The sun care sector may see reformulation and packaging innovation driven by demand for mineral actives, lightweight textures, and application ease. - **Men's Grooming and Fragrance:** Masculine-targeted grooming lines present potential for differentiated offerings that combine scent profiles with functional benefits like SPF protection. ## Related on Trend Hunter - [Jumbo Sun Sticks](https://www.trendhunter.com/trends/ultra-sun-protector-clear-stick-spf-50.md) - [Sport-Friendly Sunscreens](https://www.trendhunter.com/trends/island-sport-spritz.md) - [Skin-Caring SPF Collections](https://www.trendhunter.com/trends/spooge.md) - [Practical Men's Deodorant Lines](https://www.trendhunter.com/trends/mens-deodorant.md) - [Airy Sunscreen Foams](https://www.trendhunter.com/trends/sunscreen-foam.md) - [Reef-Safe Mineral Sunscreens](https://www.trendhunter.com/trends/saltyface-daily-sun-shield-mineral-sunscreen.md) - [80s-Inspired SPF Spray Oils](https://www.trendhunter.com/trends/orange-gele-spf-30-spray-oil.md) - [Comprehensive Outdoor Protection Sprays](https://www.trendhunter.com/trends/bullfrog-2-in-1-sunscreen.md) - [Men's SPF Daily Moisturizers](https://www.trendhunter.com/trends/daily-moisturizer-with-spf-30.md)