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# Game-Themed Soap Collabs
Dr. Squatch X Call of Duty Bring Battle-Ready Hygiene to Your Routine

By Georgia Wray Norsten | Published 2025-03-22 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty
References: [ca.drsquatch](https://ca.drsquatch.com/?shpxid=e2a0b447-6f5d-4133-af96-b64b6e119f30)

![Game-Themed Soap Collabs](https://cdn.trendhunterstatic.com/thumbs/564/dr-squatch-x-call-of-duty.jpeg)

The [Dr. Squatch](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty-collection) x Call of Duty collaboration is here, and it's designed to keep gamers fresh under pressure — both in-game and IRL. Inspired by iconic operators 'Ghost' and 'Soap,' this limited-edition collection transforms everyday grooming into a mission-ready experience.

'Ghost Grit' is a heavy-grit bar soap with bold notes of pepper, leather, and charcoal, while 'Sarge Soap' delivers a clean, forest-fresh scent powered by Scottish juniper and pine. Both are exclusive to subscribers and come with [in-game bonus content](https://www.trendhunter.com/trends/monster-energy-and-call-of-duty): a custom 'Dr. Squatch Call of Duty: Black Ops 6' calling card.

Complementing the soaps are 'Ghost Sticc' and 'Sarge Sticc' deodorants, made with Dr. Squatch’s Odor-Squatching™ system featuring charcoal, postbiotics, and arrowroot to combat sweat and odor naturally. Moisturizing ingredients like jojoba and shea butter ensure your skin stays battle-ready.

Available in themed bundles and a complete four-pack, the collection is available now at DrSquatch.com and [Amazon](https://www.trendhunter.com/trends/real-soap-body-wash).

Image Credit: Dr. Squatch

## Trend Insights (Trend Hunter)

- Score: 7.2/10
- Popularity: 88% | Activity: 92% | Freshness: 37%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Gaming-branded Hygiene Products:** The fusion of gaming culture with personal care products marks a new frontier in consumer engagement through thematic branding.
- **Limited-edition Themed Consumer Goods:** The rise of limited-edition collaborations between brands offers a strategy to heighten exclusivity and consumer interest through novelty.
- **Interactive Product Experiences:** By incorporating digital rewards with physical products, brands can create hybrid experiences that enhance customer loyalty and immersion.

### Where This Applies

- **Personal Care:** The personal care industry can leverage nostalgic and cultural motifs to resonate with niche audiences, enhancing product appeal.
- **Gaming:** The gaming industry’s crossover with lifestyle products opens up new pathways for monetization beyond traditional game sales.
- **E-commerce:** E-commerce platforms can capitalize on the appeal of limited-time offerings to drive traffic and bolster sales through targeted marketing.

## Related on Trend Hunter

- [Video Game-Inspired Soaps](https://www.trendhunter.com/trends/dr-squatch-x-call-of-duty-collection.md)
- [Gamer-Approved Soap Products](https://www.trendhunter.com/trends/dr-squatch-x-minecraft.md)
- [Collaborative Soap Sequels](https://www.trendhunter.com/trends/dirt-destroyer.md)
- [Game-Inspired Hygiene Essentials](https://www.trendhunter.com/trends/minecraft-diamond-scrub.md)
- [Spooky Soap Bundles](https://www.trendhunter.com/trends/spooky-suds.md)
- [Fantasy-Inspired Soap Collections](https://www.trendhunter.com/trends/dr-squatch-1.md)
- [Collaborative Water Brand Soaps](https://www.trendhunter.com/trends/liquid-death-x-dr-squatch.md)
- [Collaboration Fantasy Adventure Soaps](https://www.trendhunter.com/trends/the-one-ring-rinse.md)
- [Seasonal Retailer Soaps](https://www.trendhunter.com/trends/dr-squatch-not-santa.md)
