# Premium-Quality Pet Foods Dr. Shiba Unveils the 'Kind Kibble' for Premium Pet Nutrition By Kanesa D | Published 2025-02-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dr-shiba References: [tribune.net.ph](https://tribune.net.ph/2025/02/08/liza-soberano-joins-dr-shiba-family-in-newest-product-launch) & [dr-shiba](https://dr-shiba.com/?srsltid=AfmBOop-Ghskn_3mwkbDjk9dgW-MkA3-KjwSruadU_9L6AFM15yrnzLm)  Dr. Shiba has officially introduced [Kind Kibble](https://www.trendhunter.com/trends/kind-earth), a [premium dog food](https://www.trendhunter.com/trends/essential-clusters) formulated with 56% real beef and 30% protein. Kind Kibble delivers a balanced and complete diet that prioritizes digestible, high-quality meat protein and essential micronutrients—without relying on fillers, artificial additives, or misleading claims. Kind Kibble caters to pet owners seeking transparency and quality in their furry companions’ diets by eliminating unnecessary additives and focusing on real, whole-food ingredients. With pet health becoming an increasing priority for owners across the region, Dr. Shiba’s Kind Kibble aims to redefine mealtime with a wholesome, [protein-rich formula](https://www.trendhunter.com/trends/ethos-pet-brands) that supports vitality, digestion, and longevity. "As a fur parent, I've seen firsthand how proper nutrition impacts our pets' well-being. Kind Kibble gives Yuna the balanced nutrition she needs, and I love that I can trust what's in her food," said brand ambassador Liza Hope Soberano. Image Credit: Dr. Shiba ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 71% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Transparency in Pet Nutrition:** Consumers are increasingly demanding pet food products with clear labeling and ingredient lists, signaling a move away from traditionally opaque marketing practices. - **Protein-rich Pet Diets:** There is a growing trend towards pet foods that emphasize high-quality protein sources, reflecting a shift in consumer priorities towards dietary needs that mirror human health trends. - **Additive-free Pet Food:** The pet food industry is experiencing a surge in demand for products free from artificial additives and unnecessary fillers, aligning with heightened awareness of pet health and wellness. ### Industries Being Reshaped - **Pet Food Manufacturing:** Manufacturers specializing in premium, high-protein pet foods can capitalize on the trend towards natural ingredients, meeting the needs of health-conscious pet owners. - **Pet Health and Wellness:** The focus on nutrition for longevity and vitality supports the growth of services and products that enhance overall pet well-being beyond traditional veterinary care. - **Sustainable Ingredients:** Innovations in sourcing sustainable and ethically produced ingredients offer opportunities for companies to address environmental concerns while catering to eco-minded consumers. ## Related on Trend Hunter - [Plant-Based Dog Foods](https://www.trendhunter.com/trends/kind-earth.md) - [Premium D2C Pet Food](https://www.trendhunter.com/trends/premium-pet-food-brand.md) - [Nutritionist-Approved Pet Superfood Lines](https://www.trendhunter.com/trends/pet-superfood.md) - [Responsible Pet Food Brands](https://www.trendhunter.com/trends/responsible-pet-food.md) - [Shredded Protein Kibbles](https://www.trendhunter.com/trends/4health-shreds.md) - [Mission-Driven Dog Foods](https://www.trendhunter.com/trends/bark-in-the-belly.md) - [High-Protein Pet Recipes](https://www.trendhunter.com/trends/ethos-pet-brands.md) - [Human-Grade Air-Dried Dog Foods](https://www.trendhunter.com/trends/full-moon-pure-protein.md) - [Affordable Human-Grade Dog Meals](https://www.trendhunter.com/trends/wholehearted-fresh-recipes.md)