# Custom Chinese Vodka Bottles Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design By Kanesa D | Published 2023-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dr-samuel-ross References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2023/08/absolut-vodka-launches-china-collaboration-with-fashion-designer-samuel-ross/) & [absolut](https://www.absolut.com/en-ca/)  [Absolut Vodka](https://www.trendhunter.com/trends/absolut-3) is collaborating with [British fashion designer](https://www.trendhunter.com/trends/olivier-rousteing) and doctor Samuel Ross for an [exclusive bottle design](https://www.trendhunter.com/trends/collectible-spirits-bottle) that is to be sold in the Chinese market. The collaboration, aptly named Absolut x SR_A, reflects the brand's mission to celebrate the convergence of cultures. The exclusive release boasts a mere 1,350 bottles, making it a coveted collector's item or an opulent gift. The collaborative project showcases a bottle design intricately embossed with a heatmap illustration representing China's largest cities. The dots and silhouettes are thoughtfully rendered in red hues, paying homage to their profound significance in Chinese tradition. Each Absolut x SR_A bottle is available in a generous 1-liter size and can be procured through Absolut's WeChat mini-program, Absolut Lab. Image Credit: Absolut Vodka ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 40% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Cultural Collaboration:** The collaboration between Absolut Vodka and Samuel Ross reflects the brand's mission to celebrate the convergence of cultures. - **Limited Edition Collectibles:** The exclusive release of only 1,350 bottles makes the Absolut x SR_A design a coveted collector's item or an opulent gift. - **Wechat Mini-programmerce:** Absolut's use of their WeChat mini-program, Absolut Lab, for procurement showcases the trend of integrating e-commerce into social media platforms. ### Industries Being Reshaped - **Fashion Design:** The collaboration between Absolut Vodka and Samuel Ross demonstrates how the fashion design industry can merge with the beverage industry to create unique bottle designs. - **Luxury Goods:** The limited edition Absolut x SR_A bottles appeal to the luxury goods industry as opulent gifts and collectors' items. - **E-commerce:** Absolut's integration of their WeChat mini-program, Absolut Lab, highlights the growing trend of utilizing social media platforms for online transactions. ## Related on Trend Hunter - [Woven Vodka Bottles](https://www.trendhunter.com/trends/absolut.md) - [Artist Painting-Adorned Bottles](https://www.trendhunter.com/trends/absolut-vodka-bottle-1.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md) - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Artsy Painting-Inspired Bottles](https://www.trendhunter.com/trends/absolut-3.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Artistic Vodka Bottle Designs](https://www.trendhunter.com/trends/vodka-by-saintwoods.md)