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# Plant-Based Protein Options
Genghis Grill Now Served Dr. Praeger’s Plant-Based Chick’n or Sausage

By Katherine Pendrill | Published 2022-07-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/dr-praegers-plantbased-chickn
References: [fsrmagazine](https://www.fsrmagazine.com/content/genghis-grill-partners-plant-based-brand-dr-praegers-sensible-foods)

![Plant-Based Protein Options](https://cdn.trendhunterstatic.com/thumbs/484/dr-praegers-plantbased-chickn.jpeg)

Leading create-your-own bowl concept, [Genghis Grill](https://www.trendhunter.com/trends/tailgate-bowl), recently teamed up with [Dr. Praeger’s](https://www.trendhunter.com/trends/perfect-chick-n) Sensible Foods to start serving Dr. Praeger’s plant-based chick’n or sausage as a new vegan-friendly protein option.

Starting June 16, Genghis Grill began offering Dr. Praeger’s plant-based chick’n or sausage as a protein option for its build-your-own bowls. The plant-based ingredients are also highlighted in two new chef bowls that have been carefully curated. The Veggie Power Bowl features Dr. Praeger’s plant-based chick’n and a base of gluten-free cauliflower rice, paired with red and green bell peppers, snap peas, corn, squash, carrots, zucchini, and green onions – all tossed with tangy 3G sauce. On the other hand, the Plant-Powered Sausage Bowl combines your choice of steamed white rice or cauliflower rice with Dr. Praeger's plant-based sausage, mushrooms, onions, spinach, and roasted garlic with a sweet and spicy teriyaki sauce.

As Gregg Majewski, Chief Executive Officer of Genghis Grill, explains, "By partnering with Dr. Praeger’s, who are well-respected in this community, we know we are delivering premium, health-focused choices that will satisfy not only our plant-based fans but also those simply looking to explore new options."

Image Credit: Genghis Grill

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 25% | Activity: 49% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Plant-based Protein Options:** The rise of plant-based protein options is disrupting the traditional meat industry and opening up opportunities for companies to offer healthier and vegan-friendly alternatives.
- **Collaboration with Well-respected Brands:** Partnering with well-respected brands in the vegan and health-focused communities can open up opportunities for companies to expand their offerings and appeal to a wider audience.
- **Highlighting Plant-based Ingredients in Chef-designed Dishes:** Incorporating plant-based proteins as a central ingredient in chef-designed dishes can appeal to both vegan and non-vegan customers and offer a unique and healthier option to traditional meat-based dishes.

### Where This Applies

- **Food and Beverage:** The food and beverage industry is being disrupted by the rise of plant-based protein options and the increasing demand for vegan and health-focused alternatives to traditional meat-based dishes.
- **Health and Wellness:** The health and wellness industry is benefitting from the trend towards plant-based proteins and can offer products and services that cater to this growing demand for vegan and healthier food options.
- **Hospitality:** The hospitality industry can benefit from incorporating more plant-based protein options on their menus, attracting a wider range of customers who are seeking healthier and vegan-friendly dining options.

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