# Restaurant-Style Frozen Plant-Based Burgers Dr. Praeger’s Grillhouse Burger is Protein-Rich By Michael Hemsworth | Published 2025-11-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger References: [vegconomist](https://vegconomist.com/products-launches/dr-praegers-vegetable-based-grillhouse-burger-whole-foods-market/) & [drpraegers](https://www.drpraegers.com)  Dr. Praeger’s Grillhouse Burger has been launched by the brand at [Whole Foods](https://www.trendhunter.com/trends/dr-praegers-pizza-stars) Market locations to provide consumers with a way to enjoy restaurant-quality fare from home. The four-ounce burger patties are made with a blend of onions, carrots, sweet potato and butternut squash with steakhouse seasoning in the mix to give them a savory flavor that will pair perfectly with your choice of bun and toppings. The burger patties have no meat in the recipe yet contain 20-grams of protein to give them a satisfying nutritional profile that works well for lunch or dinner occasions. Chief Growth Officer Jenna Behrer spoke on the Dr. Praeger’s Grillhouse Burger saying, "While many [plant-based options in the freezer aisle](https://www.trendhunter.com/trends/grubby-frozen-meal-range) aim to mimic meat, Grillhouse takes a different approach. We set out to create a burger with fresh-off-the-grill taste and bold flavor that just happens to be veggie-forward. This is about delivering the flavor and experience people crave, while staying true to our mission of better-for-you food.” Image Credit: Dr. Praeger’s ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 44% | Activity: 48% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Cuisine Evolution:** The demand for plant-based food innovations that deliver authentic taste experiences is reshaping consumer expectations, opening up opportunities for brands to differentiate through unique flavor profiles. - **Home Dining Revolution:** The desire for restaurant-quality meals at home is driving innovations in frozen food, with a focus on convenience and high-quality ingredients that replicate dining-out experiences. - **Protein-rich Plant Foods:** The trend towards protein-rich plant-based products caters to health-conscious consumers seeking fulfilling meal options, highlighting potential for expanding product lines that meet nutritional goals. ### Sectors Adopting This - **Plant-based Foods:** The plant-based food industry is transforming as brands focus on flavor and texture innovation to appeal to a wider range of consumers and compete with traditional meat products. - **Frozen Food Industry:** Frozen food offerings are evolving with an emphasis on quality, as consumers look for convenient yet gourmet meals that do not compromise on taste. - **Health and Wellness Products:** The health and wellness sector continues to grow with a focus on nutritious, delicious alternatives to traditional meals, reflecting consumer interests in maintaining a balanced diet without sacrificing flavor. ## Related on Trend Hunter - [Versatile Vegan-Friendly Burgers](https://www.trendhunter.com/trends/grilld-and-beyond-meat.md) - [House-Made QSR Veggie Burgers](https://www.trendhunter.com/trends/aw-plantbased-burger.md) - [Plant-Powered Ready Meals](https://www.trendhunter.com/trends/vegan-ready-meal-range.md) - [Chickpea Masala Veggie Burgers](https://www.trendhunter.com/trends/chickpea-masala-veggie-burger.md) - [Flexitarian Frozen Food Ranges](https://www.trendhunter.com/trends/frys-flexi-range.md) - [Star-Shaped Veggie Bites](https://www.trendhunter.com/trends/taco-stars.md) - [Prepackaged Vegan QSR Foods](https://www.trendhunter.com/trends/odd-burger-cpg-products.md) - [Frozen Shrimp Burger Patties](https://www.trendhunter.com/trends/prime-shrimp.md) - [Indian-Inspired Tikka Burger Patties](https://www.trendhunter.com/trends/tikka-patties.md)