# Secret Recipe Reveals Dr Pepper's "D Peppers Pepsin Bitters" Formula Found in Antique Shop By Bianca | Published 2009-05-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dr-pepper-secret-recipe-d-peppers-pepsin-bitters References: [google](http://www.google.com/hostednews/ap/article/ALeqM5hiUsOnVJhHZnTr1qpnLRqNTvN7XQD97VDDEO0) The Dr Pepper secret recipe may have just been unveiled thanks to an antique market treasure hunter. On his travels through the Texas Panhandle, Bill Waters came across a "tattered old ledger book filled with formulas," one of which may be the top secret Dr Pepper recipe die hard soda fans have been dying to unveil for decades. Waters' $200 purchase included a recipe called "D Peppers Pepsin Bitters", and since it came from the same drugstore Dr Pepper was said to have been invented in, his antique hunting may yield a good profit. "Dr Pepper's manufacturer says the recipe is not the secret formula for the modern day soft drink, but the 8 1/2-by-15 1/2 inch book is expected to sell between $50,000 to $75,000 when it goes up for auction at Dallas-based [Heritage Auction Galleries](https://www.trendhunter.com/trends/reimagined-menu) on May 13," says the [Associated Press](https://www.trendhunter.com/trends/pure-wonder-by-best-choice). Could this really be the original Dr Pepper secret recipe, or is this a [sly viral marketing campaign](https://www.trendhunter.com/trends/try-more-weird) we'll soon discover is a hoax? ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Rediscovering Lost Recipes:** The discovery of the Dr Pepper secret recipe highlights the trend of antique market treasure hunters uncovering hidden formulas. - **Nostalgic Beverage Recipes:** The interest in retro beverages like Dr Pepper highlights a trend of consumers seeking out vintage recipes. - **Mystery and Intrigue in Food and Beverage:** The speculation surrounding the Dr Pepper secret recipe taps into the trend of consumers being intrigued by mysterious and secret recipes. ### Who This Affects Most - **Antique Market:** The antique market industry could benefit from the renewed interest in uncovering lost recipes and formulas. - **Beverage Manufacturing:** Beverage manufacturers may explore the nostalgia trend and consider producing retro beverages with vintage recipes. - **Collectibles Auction:** The collectibles auction industry may see increased demand for antique recipe books and other historical documents related to food and beverages. ## Related on Trend Hunter - [Spicy Cherry Sodas](https://www.trendhunter.com/trends/mr-pibb.md) - [Soda-Flavored Ice Cream Products](https://www.trendhunter.com/trends/dr-pepper-flavored-dippin-dots.md) - [Exclusive Spicy Sodas](https://www.trendhunter.com/trends/dr-pepper-hot-take.md) - [Sweetly Tart Sodas](https://www.trendhunter.com/trends/dr-pepper-blackberry.md) - [Zero-Sugar Carbonated Soda](https://www.trendhunter.com/trends/dr-pepper-1.md) - [Creamy Strawberry-Flavored Sodas](https://www.trendhunter.com/trends/dr-pepper-strawberries-cream.md) - [Rebranded Offbeat Sodas](https://www.trendhunter.com/trends/dr-pepper-rebranding.md) - [Bourbon-Flavored Sodas](https://www.trendhunter.com/trends/bourbon-flavored-soda.md) - [Soda-Flavored Milkshakes](https://www.trendhunter.com/trends/dr-pepper-shake.md)