# Rebranded Offbeat Sodas Dr Pepper's New Cans and New Campaign Embrace Weirdness By Laura McQuarrie | Published 2023-09-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dr-pepper-rebranding References: [designtaxi](https://designtaxi.com/news/424895/Dr-Pepper-Rolls-Out-New-Name-Redesigned-Cans-For-Fans-To-Try-More-Weird/) & [drpepper](https://www.drpepper.com/s/)  Dr Pepper is sporting a fresh new look and its first major campaign in more than a decade. As a brand that has built a significant fanbase that resonates with its playful, irreverent spirit, Dr Pepper is reaching new fans with its Try More Weird campaign. The offbeat soda brand is introducing [new designs with contrasting swirls](https://www.trendhunter.com/trends/reimagined-logo-desgin), as well as a new name for its Zero [Sugar](https://www.trendhunter.com/trends/pepsi-challenge) product. Previously known as Dr Pepper Zero, Dr Pepper Zerooo is a sugar-free choice that's packed with flavor and personality. With a new brand identity that better resonates with its quirky essence, Dr Pepper is inviting a new generation of consumers to embrace their unique individuality and choose a soda that stands out from the rest. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 61% | Activity: 74% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **New Brand Identity:** Dr Pepper's rebranding embraces its quirky essence and invites a new generation of consumers to embrace their unique individuality. - **Contrasting Swirl Designs:** The introduction of new can designs with contrasting swirls adds a visually appealing element to Dr Pepper's offbeat soda brand. - **Naming Innovation:** By renaming its Zero Sugar product to Dr Pepper Zerooo, the soda brand adds personality and playfulness to its sugar-free option. ### Where This Applies - **Beverage:** The rebranded offbeat sodas of Dr Pepper open up opportunities for innovation within the beverage industry that embraces unique branding and naming strategies. - **Marketing & Advertising:** Dr Pepper's new campaign and brand identity provide insights and inspiration for disruptive marketing and advertising approaches that resonate with consumers looking for playful, irreverent brands. - **Packaging Design:** The introduction of new can designs with contrasting swirls by Dr Pepper highlights the potential for disruptive packaging designs that capture consumer attention and convey a brand's quirky essence. ## Related on Trend Hunter - [Bizarre Soda Campaigns](https://www.trendhunter.com/trends/try-more-weird.md) - [Zero-Sugar Carbonated Soda](https://www.trendhunter.com/trends/dr-pepper-1.md) - [Sweetly Tart Sodas](https://www.trendhunter.com/trends/dr-pepper-blackberry.md) - [Uplifting Energetic Soda Rebrandings](https://www.trendhunter.com/trends/7up.md) - [Indulgent Sugarless Soda Flavors](https://www.trendhunter.com/trends/pepsi-zero.md) - [Spicy Cherry Sodas](https://www.trendhunter.com/trends/mr-pibb.md) - [Gen Z-Targeted Flavored Colas](https://www.trendhunter.com/trends/pepsi-zero-sugar-flavors.md) - [Youthfully Vibrant Sodas](https://www.trendhunter.com/trends/mirinda.md) - [Extensive Flavorful Soda Ranges](https://www.trendhunter.com/trends/flavor-offerings.md)