# Dark Fruit Sodas Dr. Pepper Dark Berry Puts a Dark, Fruity Twist on the Original Soda By Laura McQuarrie | Published 2019-04-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dr-pepper-dark-berry References: [people](https://people.com/food/dr-pepper-dark-berry-new-flavor/) & [drpepper](https://www.drpepper.com/en) [Dr. Pepper](https://www.trendhunter.com/trends/dr-pepper-berries-and-cream) is introducing Dr. Pepper Dark Berry as its first new flavor in five years and it's a fun new flavor that refreshes the taste of the original soda with blackberry, black currant and black cherry flavors. As Dr. Pepper is already known to be made up of 23 flavors, these new additions add even more complexity to the mix. The [limited-edition soda beverage](https://www.trendhunter.com/trends/j2o-dragonberry) is being launched nationally to coincide with the release of Spider-Man: Far From Home and boasts all-blue packaging that sets the new product apart from its classic red cans. In the spirit of embracing its "dark" side, Dr. Pepper's 12-packs feature an image of the movie villain Mysterio. While Dr. Pepper only releases new varieties on occasion, Dark Berry will appeal to soda lovers who are looking to treat themselves to a [fruit-focused flavor](https://www.trendhunter.com/trends/hip-pop-berries-cherries). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 39% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Dark Fruit Flavored Sodas:** Opportunity for soda brands to introduce dark fruit flavors that add complexity and appeal to fruit-loving soda consumers. - **Limited-edition Beverage Launches:** Brands can create buzz and excitement by launching limited-edition beverages tied to popular movies or events. - **Packaging as Differentiating Factor:** Exploring creative packaging designs and tie-ins with popular characters or themes can help differentiate new products in the soda industry. ### Sectors Adopting This - **Beverage Industry:** Opportunity for beverage companies to capitalize on the trend towards dark fruit sodas and create new flavor offerings. - **Movie Tie-in Industry:** Collaborating with movie studios to release limited-edition beverages can create cross-promotional opportunities and increase brand visibility. - **Packaging Design Industry:** Developing innovative packaging designs and graphics can help soda brands stand out on store shelves and attract consumer interest. ## Related on Trend Hunter - [Sweetly Tart Sodas](https://www.trendhunter.com/trends/dr-pepper-blackberry.md) - [Resurrected Berry Sodas](https://www.trendhunter.com/trends/dr-pepper-berries-and-cream.md) - [Creamy Strawberry-Flavored Sodas](https://www.trendhunter.com/trends/dr-pepper-strawberries-cream.md) - [Exclusive Flavorful Soda Shakes](https://www.trendhunter.com/trends/dr-pepper-blackberry-shake.md) - [Extensive Flavorful Soda Ranges](https://www.trendhunter.com/trends/flavor-offerings.md) - [Spicy Cherry Sodas](https://www.trendhunter.com/trends/mr-pibb.md) - [Mature Canned Cocktail Flavors](https://www.trendhunter.com/trends/four-loko-dark-berry-burst.md) - [Zero-Sugar Carbonated Soda](https://www.trendhunter.com/trends/dr-pepper-1.md) - [Fruit Soda Flavor Additions](https://www.trendhunter.com/trends/fruit-soda-flavors.md)