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# Lunar New Year Footwear
The Dr. Martens 'Year of the Rabbit' Series Rings in the New Year

By Michael Hemsworth | Published 2023-01-08 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/dr-martens-year-of-the-rabbit-series
References: [hypebeast](https://hypebeast.com/2023/1/dr-martens-year-of-the-rabbit-1460-1461-boots-release-info) & [drmartens](https://www.drmartens.com/us/en/lunar-new-year)

The Dr. Martens 'Year of the Rabbit' series has been debuted as a series of [fashionable footwear styles](https://www.trendhunter.com/trends/year-of-the-snake-sneakers) perfect for consumers to pick up in celebration of the upcoming [Lunar New Year](https://www.trendhunter.com/trends/barbour-x-feng-chen-wang).

The collection includes the recognizable [1460 boots](https://www.trendhunter.com/trends/pascal-love-letter-boot) and the 1461 oxfords, which have each been adorned with bright red accents and gold charms. Each of the shoes also features the Goodyear welt stitching around the perimeter in a vibrant red instead of the usual yellow.

The Dr. Martens 'Year of the Rabbit' series is available now starting at $150 and comes packaged in special seasonal packaging. Each of the styles takes a decidedly demure approach to finishing touches that will no doubt catch the eye of those with a penchant for more substantial footwear options.

Image Credit: Dr. Martens, [hypebeast](https://hypebeast.com/2023/1/dr-martens-year-of-the-rabbit-1460-1461-boots-release-info), [drmartens](https://www.drmartens.com/us/en/lunar-new-year)

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 94% | Activity: 92% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Lunar New Year Fashion:** Opportunity for fashion brands to create themed collections for the Lunar New Year holiday season.
- **Red and Gold Accents:** Incorporating red and gold accents in fashion products can appeal to consumers celebrating the Lunar New Year holiday.
- **Special Packaging for Seasonal Collections:** Creating special packaging for seasonal collections can add perceived value and enhance the consumer experience.

### Who This Affects Most

- **Footwear:** Footwear companies can create Lunar New Year themed collections to cater to consumers celebrating the holiday.
- **Fashion:** Fashion brands can incorporate red and gold accents in their products to appeal to consumers celebrating the Lunar New Year holiday.
- **Packaging:** Companies can create special packaging for seasonal collections to add perceived value and enhance the consumer experience.

## Related on Trend Hunter

- [New Year-Inspired Rugged Boots](https://www.trendhunter.com/trends/year-of-the-dragon-collection-1.md)
- [Zodiac Snakeskin-Finished Boots](https://www.trendhunter.com/trends/dr-martens-year-of-the-snake.md)
- [Festive Lunar New Year Sneakers](https://www.trendhunter.com/trends/skechers-street-uno-year-of-the-dragon.md)
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- [Luxury Lunar Year Capsules](https://www.trendhunter.com/trends/luxury-lunar-year.md)
- [Celebratory New Year Sneakers](https://www.trendhunter.com/trends/new-balance-610.md)
- [Celebratory Dragon-Inspired Sneakers](https://www.trendhunter.com/trends/year-of-the-dragon1.md)
- [Lunar New Year Footwear](https://www.trendhunter.com/trends/vibram-fivefingers-kso-evo-year-of-the-snake.md)
