# Japanese Cartoon Kicks Dr Martens x Sanrio SS 2011 Brings the Adorable Character to Footwear By Matt Ho | Published 2011-03-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dr-martens-x-sanrio-ss-2011 References: [streething](http://streething.com/news/801) & [drmartens](http://www.drmartens.com/) Looks like [Stussy](https://www.trendhunter.com/trends/stssy-summer-2026) isn't the only brand adding pop culture characters to its designs; the Dr Martens x [Sanrio](https://www.trendhunter.com/trends/hello-kitty-hightop-sneakers) SS 2011 collection is here to hit the fashion world. The Dr Martens x Sanrio SS 2011 collection marks the second collaboration between both companies. This time, there are two styles available: the Shoreditch Boot and the Carnaby Mary Jane. Both shoes will have the same design features -- visually -- with Sanrio characters scattered on their exteriors. Some of the characters to be introduced include Badtz Maru, [Little Twin Stars](https://www.trendhunter.com/trends/sanrio-happy-meals) and of course, the always adorable Hello Kitty. These shoes will be released in limited numbers around mid-April of this year. In fact, according to Streething.com, the last collection sold out within hours in a single day. So, stay tuned for an actual release date and be prepared to battle other shoppers. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 28% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Pop Culture Collaboration:** Collaborations between brands and pop culture characters continue to be popular, offering innovative designs that appeal to consumers. - **Limited Edition Releases:** The success of limited edition releases creates opportunities for brands to generate hype and excitement among consumers. - **Fashion Footwear Collectibles:** Collectible footwear featuring iconic characters or designs has the potential to become a popular trend among fashion-forward consumers. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore collaborations with pop culture brands to create unique and innovative designs. - **Footwear:** Footwear manufacturers can capitalize on the demand for limited edition releases by partnering with popular characters or brands. - **Pop Culture Merchandise:** Pop culture merchandise industry can expand into the fashion sector by collaborating with fashion brands to create collectible items. ## Related on Trend Hunter - [Doll-Inspired Shoe Collabs](https://www.trendhunter.com/trends/dr-martens-x-bratz.md) - [Collaborative Cartoon Sneakers](https://www.trendhunter.com/trends/hello-kitty-hightop-sneakers.md) - [Cartoon-Honoring High Heels](https://www.trendhunter.com/trends/hello-kitty-heel.md) - [Celebrity-Inspired Cartoon Heels](https://www.trendhunter.com/trends/katy-perry-1.md) - [Cartoon-Inspired Clog Designs](https://www.trendhunter.com/trends/crocs-3.md) - [Cartoon-Inspired Cat Slides](https://www.trendhunter.com/trends/hello-kitty-1.md) - [Lovable Cartoon Cat Apparel](https://www.trendhunter.com/trends/forever-21-and-sanrio.md) - [Dark Collab Footwear](https://www.trendhunter.com/trends/midnightblack-collection.md) - [Crystalline Cartoon Clog Accessories](https://www.trendhunter.com/trends/hello-kitty-x-crocs-jibbitz.md)