# Skittled Boot Collections The Dr. Martens Tectuff Express 8-Eye Boots By Brian G Randles | Published 2010-03-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dr-martens-tectuff References: [highsnobiety](http://www.highsnobiety.com/news/2010/03/03/dr-martens-tectuff-express-8-eye-boots/) & [item.rakuten.co.jp](http://item.rakuten.co.jp/atmos-tokyo/drmaeten-1460-ecru/) The Dr. Martens Tectuff collection is giving us a lesson in colorways. Six different shoes are being released in green, black, white, red, yellow and purple. I dare you to try and find an outfit that at least one these doesn't go with. Perfect for anyone who needs to wear a fresh pair of docs every day of the week, the Dr. Martens Tectuff collection comes in leather and can be found [here](http://item.rakuten.co.jp/atmos-tokyo/drmaeten-1460-ecru/). **Implications** - Innovative and fresh methods of presenting an old and well-known product are great ways of attracting both loyal, long-time consumers of that item, and also potential new buyers who may be drawn into an inventive concept. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 40% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Colorway Collections:** Creating footwear collections with a range of colors can attract both existing and potential customers to the same classic item. - **Daily Product Variations:** Making variations of a product, such as a fresh pair of shoes for each day of the week, can pique consumer interest and loyalty. - **Creative Product Names:** Naming and presenting a product in a creative way can refresh and attract attention to a previously well-known item. ### Who This Affects Most - **Fashion Retail:** Companies in the fashion retail industry can benefit from creating collections with a range of colors and variations for everyday wear. - **Footwear Industry:** The footwear industry can innovate by creating daily variations of classic items to appeal to a wider range of consumers. - **Marketing Industry:** The marketing industry can aid in reviving interest in well-known items by creatively naming and presenting them with fresh concepts. ## Related on Trend Hunter - [Bold Maximalist Footwear](https://www.trendhunter.com/trends/exoshield-xx01.md) - [Color-Changing Rugged Boots](https://www.trendhunter.com/trends/1461-shoes.md) - [Rubberized Weatherproof Boot Designs](https://www.trendhunter.com/trends/dr-martens-1460-rain-boots.md) - [Self-Expressive Rugged Boots](https://www.trendhunter.com/trends/wednesday-collection.md) - [Dark Collab Footwear](https://www.trendhunter.com/trends/midnightblack-collection.md) - [New Year-Inspired Rugged Boots](https://www.trendhunter.com/trends/year-of-the-dragon-collection-1.md) - [Paint-Adorned Rugged Fashion Boots](https://www.trendhunter.com/trends/1460-8eyelet-boot.md) - [Bold Sand-Colored Boots](https://www.trendhunter.com/trends/anistone-lo-suede-biker.md) - [90’s Inspired Archival Footwear](https://www.trendhunter.com/trends/buzz-collection.md)