# Mod Shoe Makeovers Dr. Martens Tassel Loafers for Ships Jet Blue are a Different Breed of Docs By Ryan Hinkson | Published 2010-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dr-martens-tassel-loafers References: [highsnobiety](http://www.highsnobiety.com/news/2010/06/03/ships-jet-blue-x-dr-martens-tassle-loafers/) & [zozo.jp](http://zozo.jp/shop/shipsjetblue/goods.html?gid=662323&did=&cid=685) These Dr. Martens Tassel Loafers aren't anything like any Dr. Martens I've seen before. The normally [rugged boots](https://www.trendhunter.com/trends/wednesday-collection) have traded in their punk posturing for something a little less mosh pit. The super-shiny Dr. Martens low-cuts are a special edition for Japanese retailer Ships Jet Blue. I wonder whether the average Dr. Martens customer will dig the Dr. Martens Tassel Loafers or just give 'em the boot. **Implications** - Special edition products like these loafers are a smart business opportunity for companies to gain media and consumer attention. Companies that release [special edition products](https://www.trendhunter.com/trends/dr-martens-x-palace) will continue to remain innovative with their released products, thereby increasing the likelihood that consumers are attracted to purchase. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 45% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Special Edition Products:** Creating special edition products can effectively attract media and consumer attention. - **Innovative Releases:** Companies that consistently release innovative products have a higher chance of attracting consumer interest. - **Product Customization:** Offering customizable options for products can increase consumer appeal and engagement. ### Sectors Adopting This - **Footwear:** The footwear industry can leverage special edition releases and innovative product design to attract customers. - **Retail:** Retail companies can benefit from offering customizable options for products to engage and retain customers. - **Fashion:** The fashion industry can capitalize on the trend of special edition releases to create unique and desirable products. ## Related on Trend Hunter - [Stealthy Rugged Textural Loafers](https://www.trendhunter.com/trends/penton-loafer.md) - [Laid Back Mule Returns](https://www.trendhunter.com/trends/zebzag-anywair-mule.md) - [Lace-Free Boot Expansions](https://www.trendhunter.com/trends/zebzag-collection.md) - [Hybrid Dynamic Fashion Boots](https://www.trendhunter.com/trends/1460-leather-boot.md) - [Luxe Burgundy Boots](https://www.trendhunter.com/trends/pascal-love-letter-boot.md) - [New Year-Inspired Rugged Boots](https://www.trendhunter.com/trends/year-of-the-dragon-collection-1.md) - [Romanticized Shoe Designs](https://www.trendhunter.com/trends/mademe-x-dr-martens-1461-quad-shoe.md) - [Bold Maximalist Footwear](https://www.trendhunter.com/trends/exoshield-xx01.md) - [Classic Bottle-Cap-Inspired Footwear](https://www.trendhunter.com/trends/dr-martens-x-palace.md)