# Apocalyptic Fight Scenes (UPDATE) Dr. Martens Continues Anniversary Celebrations By leewashington | Published 2010-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dr-martens-anniversary-celebration References: [50.drmhttp](http://50.drmhttp://50.drmartens.com/artist/michael-davis-of-mc5-d-o-a/#singleartens.com/) Recently Trend Hunter reported on the 50th anniversary celebrations of Dr. Martens. The shoe brand enlisted ten contemporary bands and ten film directors to create a collection of music and videos that reflect the broad range of groups that have adopted and customized Dr. Martens footwear over the last 50 years. The latest video to be released is Michael Davis of MC5 & D.O.A. covering Cold War Kids' 'Something Is Not Right With Me.' The video features an anarchistic post-apocalyptic fight on jet skis set to the heavy guitar grittiness of the track. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 15% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Customized Footwear:** Opportunity for brands to offer customizable footwear options to meet the diverse preferences of consumers. - **Collaborative Marketing:** Chance for brands to collaborate with bands and film directors to create unique and engaging marketing campaigns. - **Post-apocalyptic Aesthetic:** Potential for brands to incorporate post-apocalyptic themes into their products and marketing to appeal to a niche audience. ### Who This Affects Most - **Footwear:** Brands in the footwear industry can explore customizable options and collaborations to stand out in a competitive market. - **Music:** Opportunity for music industry players to partner with brands for cross-promotion and create visually appealing music videos. - **Film:** Potential for film industry professionals to collaborate with brands for unique advertising and promotional campaigns. ## Related on Trend Hunter - [80s Metal-Band-Inspired Boots](https://www.trendhunter.com/trends/dr-martens-x-metallica.md) - [Bold Maximalist Footwear](https://www.trendhunter.com/trends/exoshield-xx01.md) - [Classic Bottle-Cap-Inspired Footwear](https://www.trendhunter.com/trends/dr-martens-x-palace.md) - [Dark Collab Footwear](https://www.trendhunter.com/trends/midnightblack-collection.md) - [90’s Inspired Archival Footwear](https://www.trendhunter.com/trends/buzz-collection.md) - [Avant-Garde Dramatic Boots](https://www.trendhunter.com/trends/1460-dmxl-megalace.md) - [New Year-Inspired Rugged Boots](https://www.trendhunter.com/trends/year-of-the-dragon-collection-1.md) - [Vintage Collaborative Rugged Footwear](https://www.trendhunter.com/trends/thisisneverthat-7.md) - [90's Archival Footwear Pop-Ups](https://www.trendhunter.com/trends/buzz-bus.md)