# Scientific Bottle Branding Dr. Jekyll & Mr. Hyde Packaging Includes a Pair of Different Beverages By Amelia Roblin | Published 2014-01-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/dr-jekyll-mr-hyde-packaging References: [eduardodelfraile](http://www.eduardodelfraile.com/) The concept behind Dr. Jekyll & Mr. Hyde packaging was based around the creation of a special edition combo of [gin and tonic](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition). When mixed together, the pair of drinks make a distinctive and cohesive concoction, with one as soft and the other as hard and alcoholic. Designer Eduardo del Fraile exercised a playful and [pop cultural approach](https://www.trendhunter.com/trends/good-to-read) to the set with each product representing one of two personalities in the same individual. The Strange Case of Dr. Jekyll & Mr. Hyde made for quite the intriguing comparison. For PM Invest, del Fraile bottled the beverages into clear beakers to evoke a scientific reference. The concept is sufficiently interesting on its own, only to be enhanced by the [bright colors of the liquid](https://www.trendhunter.com/trends/Rithms-Enlite) within the flasks. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Combo Packaging:** Creating special edition combos of products that offer a unique experience or functionality. - **Interactive Packaging:** Designing packaging that requires user interaction or mixing to create a complete product. - **Pop Cultural Branding:** Employing playful and pop cultural elements in product branding for increased intrigue and appeal. ### Who This Affects Most - **Beverage Packaging:** Exploring innovative packaging designs in the beverage industry to enhance consumer experience and engagement. - **Gin and Tonic:** Developing unique offerings in the gin and tonic industry that combine different flavors or characteristics for a distinctive drinking experience. - **Design and Branding:** Utilizing creative design and branding strategies to captivate consumers and differentiate products in the market. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Creative Collectible Spirits Bottles](https://www.trendhunter.com/trends/collectible-spirits-bottle.md) - [Comic Franchise-Inspired Gin Bottles](https://www.trendhunter.com/trends/deadpool-wolverine.md) - [Ready-to-Pour Tinned Spirits](https://www.trendhunter.com/trends/departed-spirits.md) - [Antihero-Inspired Gin Bottles](https://www.trendhunter.com/trends/aviation-american-gin.md) - [Stackable Bottled Cocktails](https://www.trendhunter.com/trends/bloc-bottled-cocktails.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Halloween Carbonated Drink Packaging](https://www.trendhunter.com/trends/halloweenthemed-carbonated-drink-packaging-tango-and-7ups-twolitre-packs-ge.md)