# Basketball Athlete-Themed Sneakers Reebok's Question Mid Sneaker Gets a Dr. J Design Update By Amy Duong | Published 2022-07-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dr-j References: [hypebeast](https://hypebeast.com/2022/7/reebok-question-mid-dr-j-julius-erving-gx0230-release-info) & [reebok](http://reebok.com/) [Reebok](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes) introduces a new iteration of the Question Mid sneaker model with the latest Dr. J design update. This celebrates the iconic [basketball athlete](https://www.trendhunter.com/trends/kareem-abduljabbar) Julius Erving, who was known as Dr. J. The upcoming sneaker model has branding at the heel that nods to the player's number 6 in replacement of the usual number 3 that nods to Allen Iverson. It has a white leather base foundation throughout the upper. This is paired with a loosely knitted mesh tongue over the forefoot. It is then detailed with contrasting hits of [red and gold detail](https://www.trendhunter.com/trends/true-red-colorway) throughout the different Reebok vector logos and the eyestay lettering accents. It is set to launch officially on July 22nd online at Reebok. Image Credit: Reebok ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 12% | Activity: 23% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Athlete-inspired Sneaker Designs:** Brands collaborating with famous athletes is a growing trend, creating unique designs and generating more interest in their products. - **Retro Basketball Sneakers:** A resurgence in popularity of retro basketball sneakers offers brands an opportunity to re-release classic models with updated designs and materials. - **Customizable Sneaker Features:** The growing demand for personalization leads to increased opportunities in offering customizable sneaker features, such as colorways and player numbers. ### Industries Being Reshaped - **Sports Apparel:** Bringing back iconic basketball and athlete-inspired designs has the potential to drive sales and increase brand recognition in the sports apparel industry. - **E-commerce:** Exclusive online releases of athlete-themed and limited-edition sneakers can appeal to collectors and boost the business of e-commerce platforms. - **Sports Marketing:** Capitalizing on the fame and influence of legendary athletes can create exciting marketing campaigns, strengthening brand partnerships and boosting sales. ## Related on Trend Hunter - [Basketball-Honoring Sneakers](https://www.trendhunter.com/trends/bb-4000-li-basketball-shoes.md) - [Athlete Collaborative Sneaker Series](https://www.trendhunter.com/trends/angel-reese-1.md) - [Timeless Revived Basketball Shoes](https://www.trendhunter.com/trends/kareem-abduljabbar.md) - [Speckled Minimal Basketball Shoes](https://www.trendhunter.com/trends/reverse-oreo.md) - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Athlete-Honoring Basketball Sneakers](https://www.trendhunter.com/trends/ja-2.md) - [Reimagined Low-Cut Suede Sneakers](https://www.trendhunter.com/trends/jabbar-low.md) - [Collaborative Stealthy Sneakers](https://www.trendhunter.com/trends/jabbar-dress-lo.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md)