# Rapper-Renovated Laptops Dr. Dre Remasters the HP Envy to Make a Music-Ready Computer By Vittoria Natarelli | Published 2010-07-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/dr-dre-remasters-the-hp-envy1 References: [woooha](http://woooha.com/2010/07/video-dr-dres-new-hp-envy-tv-ad-with-under-pressure-beat/) This ad presents futuristic elements and features Dr. Dre remastering the [HP](https://www.trendhunter.com/trends/hp-elite-dragonfly-g3) [Envy](https://www.trendhunter.com/trends/envy-x360). According to this commercial, the rapping celebrity is also a computer scientist from the future, renovating the laptop to make it music-savvy. Dr. Dre has an impressive endorsement deal with HP, which includes a previous HP Envy ad. The rapper’s single ‘Under Pressure’ from his upcoming album is featured instrumentally in this commercial. With this kind of endorsement, the HP Envy is now remastered as the “[only laptop built for music](https://www.trendhunter.com/trends/hp-zbook-fury-g1i-18inch).” ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 24% | Activity: 72% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What Makes This Trend Stand Out - **Futuristic Technology:** The use of futuristic elements in advertising presents opportunities for companies to create innovative and technologically-advanced products. - **Celebrity Endorsements:** Celebrity endorsements, like Dr. Dre's partnership with HP, can be leveraged by companies to enhance their brand image and attract a wider audience. - **Music-ready Computers:** The remastering of the HP Envy to be music-savvy highlights the growing demand for computers that cater to the needs of musicians and music enthusiasts. ### Sectors Adopting This - **Advertising:** The use of futuristic elements in ads presents opportunities for advertising agencies to create captivating and innovative campaigns. - **Consumer Electronics:** The collaboration between Dr. Dre and HP showcases the potential for consumer electronics companies to develop music-focused computer products. - **Music Technology:** The remastered HP Envy highlights the opportunity for music technology companies to create specialized devices for musicians and producers. ## Related on Trend Hunter - [Modular Sound Engineer Laptops](https://www.trendhunter.com/trends/teenage-engineering-laptop.md) - [Multitasking Professional Laptops](https://www.trendhunter.com/trends/hp-elite-dragonfly-g3.md) - [Artist-Designed Headphones](https://www.trendhunter.com/trends/melody-ehsani-1.md) - [Generational Musician Gin Commercials](https://www.trendhunter.com/trends/a-toast-between-legends.md) - [Co-Branded Gamer Headphones](https://www.trendhunter.com/trends/beats-x-minecraft-beats-solo-4.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Singer-Starring Headphone Ads](https://www.trendhunter.com/trends/raye.md) - [Quad-Speaker Laptops](https://www.trendhunter.com/trends/dragonfly-pro.md) - [Cartoonish Speaker Collaborations](https://www.trendhunter.com/trends/verdy-3.md)