# Rapper Alcohol Dr. Dre Launches Cognac & Vodka Range and Detox Album By Ayman | Published 2008-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dr-dre-alcohol-line References: [billboard.biz](http://www.billboard.biz/bbbiz/content_display/industry/e3ibbefeb4c691150b531a238e43a7d562f) [Rapper and legendary hip-hop producer](https://www.trendhunter.com/trends/still-gin) Dr. Dre is launching a new cognac and vodka range that will be part of an integrated mega marketing plan for the release of his long-awaited “Detox” album, reportedly his final one. How genius is Dr Dre? Promoting detox with alcohol! The alcohol line is a joint effort between Dr. Dre’s Interscope Geffen A & M Records label and beverage company *Drinks America*. The first taste of the new range will be the *[Aftermath Cognac](https://www.trendhunter.com/trends/duss-vsop-holiday-gift-box)* and an 80-proof(!!!) [flavored and unflavored sparkling vodka](https://www.trendhunter.com/trends/sparkling-vodka-drink). Both products will be out within the next two months. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 53% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Integrated Mega Marketing:** There is an opportunity for businesses to develop integrated marketing plans that combine product launches with other forms of entertainment or media. - **Flavored Alcohol:** The introduction of flavored alcohol, such as flavored vodka, presents an opportunity for companies to attract consumers looking for unique and innovative alcoholic beverages. - **Celebrity Alcohol Brands:** The emergence of celebrity alcohol brands allows for partnerships and collaborations between celebrities and beverage companies, creating new marketing opportunities. ### Where This Applies - **Beverage:** The beverage industry can explore opportunities to create new and innovative alcoholic beverage products that cater to consumer preferences, such as flavored vodkas. - **Music:** The music industry can leverage integrated marketing strategies, like Dr. Dre's collaboration with his album and alcohol range, to enhance the promotion of artists and their music. - **Entertainment:** The entertainment industry can explore collaborations with celebrities to develop and promote unique products, such as celebrity-branded alcohol lines. ## Related on Trend Hunter - [Rapper-Launched Canned Cocktails](https://www.trendhunter.com/trends/gin-juice.md) - [Rapper-Approved Functional Drinks](https://www.trendhunter.com/trends/snoop-dogg-3.md) - [Luxury Rapper-Approved Cognacs](https://www.trendhunter.com/trends/505-edition-branson-cognac.md) - [Rapper-Beverage Partnerships](https://www.trendhunter.com/trends/smirnoff3.md) - [Mixtape-Branded Cognacs](https://www.trendhunter.com/trends/rmy-martin.md) - [Rapper-Collaborative Cocktails](https://www.trendhunter.com/trends/the-hardscatto.md) - [Rapper-Backed Libation Bottles](https://www.trendhunter.com/trends/still-gin.md) - [Rapper-Backed Whiskey Launches](https://www.trendhunter.com/trends/mercer-prince.md) - [Next-Gen White Cognacs](https://www.trendhunter.com/trends/white-x.md)