# Mushroom-Based Eye Elixirs Dr. Andrew Weil's Mega-Mushroom Eye Serum Reduces Aging Effects By Jana Pijak | Published 2017-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dr-andrew-weil References: [origins](https://www.origins.com/product/15348/31161/skincare/treat/eye-care/dr-andrew-weil-for-origins/mega-mushroom-skin-relief-eye-serum) The Dr. Andrew Weil for Origins skincare range consists of mushroom-infused beauty remedies like this eye serum which aims to reduce the appearance of tired, aging skin. Working to brighten dark circles, and [reduce undereye puffiness](https://www.trendhunter.com/trends/brightening-serum-concentrate), the product is naturally sourced rather than relying on harsh chemical agents. The Mega-Mushroom Skin Relief Eye Serum is a combination of mushroom, turmeric, ginger, and basil ingredients. The elixir soothes tired or irritated skin while balancing discoloration for a bright eyed look. As consumers become more and more health-conscious, ingredient awareness is not only affecting the food industry but is also changing the way beauty is approached. Natural makeup and skincare are replacing chemically-infused products, and this [mushroom eye serum](https://www.trendhunter.com/trends/furcy-botanik) is a great example of a modern skincare solution that is inspired by age-old remedies. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 18% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural-based Eye Serums:** Beauty companies should consider creating skincare products with natural ingredients like mushroom, turmeric, ginger, and basil to attract health-conscious consumers. - **Ingredient-aware Skincare Brands:** Beauty companies should focus on ingredient transparency and create products that are naturally sourced, chemical-free, and eco-friendly to align with the trend towards natural products. - **Age-defying Products:** Beauty companies should create products that target aging effects like dark circles, puffiness, and uneven skin tone using natural ingredients to appeal to aging consumers looking for effective solutions. ### Industries Being Reshaped - **Beauty and Personal Care:** The beauty and personal care industry can benefit from investing in natural ingredients to create effective, eco-friendly skincare products that appeal to health-conscious consumers. - **Green Beauty:** Green beauty industry players can leverage their eco-friendly and natural approach to skincare to expand their reach and target the growing consumer demand for organic products. - **Natural Health Supplements:** Natural health supplement companies can expand into the skincare industry by developing natural-based skincare products using ingredients from their existing product line. ## Related on Trend Hunter - [Mushroom-Powered Skincare Lines](https://www.trendhunter.com/trends/mushroompowered-skincare.md) - [Beautifying Mushroom Beverages](https://www.trendhunter.com/trends/megamushroom-juice.md) - [Mushroom-Infused Skincare Serums](https://www.trendhunter.com/trends/mycelium-glow-brightening-serum.md) - [Mushroom-Infused Skincare Mists](https://www.trendhunter.com/trends/super-shroom-serum-mist.md) - [Mushroom-Infused Skincare Masks](https://www.trendhunter.com/trends/milky-mushroom-ultra-hydration-mask.md) - [Mushroom-Infused Concealers](https://www.trendhunter.com/trends/hd-skin-concealer.md) - [Topical Eye Supplements](https://www.trendhunter.com/trends/os01-eye.md) - [Moisturizing Hyaluronic Eye Gels](https://www.trendhunter.com/trends/hyaluronic-eye-gel.md) - [Affordable Under-Eye Creams](https://www.trendhunter.com/trends/elf-skin1.md)