# K-Beauty Free-From Shampoo LAPCOS' Dr. 14 Vital Care Shampoo is Made with 14 Active Ingredients By Grace Mahas | Published 2020-09-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dr-14-vital-care-shampo References: [lapcosusa](https://www.lapcosusa.com/) LAPCOS, the k-beauty brand renowned for its beloved sheet-masks, recently expanded its portfolio with its first-ever shampoo, Dr. 14 Vital Care Shampoo. This unique shampoo was formulated with 14 active ingredients such as hydrolyzed collagen, Centella, lemon balm, oregano, and spearmint, among others, all clinically proven to help nourish and volumize hair. The product is a pH-balanced treatment that does more than just clean hair, it also [exfoliates and moisturizer your scalp](https://www.trendhunter.com/trends/scalp-exfoliating-shampoo) to leave users with glossy healthy strands. More notably, Dr. 14 Vital Care Shampoo is also formulated without 14 toxic ingredients including parabens and silicone, all commonly found ingredients in hair care products. The LAPCOS Dr. 14 Vital Care Shampoo is now available to purchase online from [Amazon](https://www.trendhunter.com/trends/thickening-conditioning-hair-masque) for $32. Image Credit: LAPCOS ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 73% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Clean Beauty:** Opportunity for disruptive innovation by creating hair care products without toxic ingredients like parabens and silicone. - **Multi-functional Hair Care:** Opportunity for disruptive innovation by creating hair care products that not only cleanse hair but also exfoliate and moisturize the scalp. - **Scientifically-formulated Hair Care:** Opportunity for disruptive innovation by creating hair care products formulated with clinically-proven active ingredients like hydrolyzed collagen and Centella. ### Industries Being Reshaped - **Beauty and Personal Care:** Opportunity for disruptive innovation by introducing more clean beauty products like the LAPCOS Dr. 14 Vital Care Shampoo. - **Online Retail:** Opportunity for disruptive innovation by creating e-commerce platforms that cater to consumers looking for clean and multi-functional hair care products like the LAPCOS Dr. 14 Vital Care Shampoo. - **Natural and Organic Products:** Opportunity for disruptive innovation by introducing more natural and organic hair care products developed through scientific formulation, like the LAPCOS Dr. 14 Vital Care Shampoo. ## Related on Trend Hunter - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Scalp Health-Focused Shampoos](https://www.trendhunter.com/trends/scalp-shampoos.md) - [High-Protein K-Beauty Haircare](https://www.trendhunter.com/trends/kundal.md) - [Serum Shampoo Releases](https://www.trendhunter.com/trends/serum-shampoo.md) - [Color-Friendly Shampoo Formulations](https://www.trendhunter.com/trends/shampoo-for-brilliant-color.md) - [Revitalizing Hair Growth Products](https://www.trendhunter.com/trends/naturelabtokyo.md) - [Bio-Based Liquid Haircare](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner.md) - [Free-From Dandruff Shampoos](https://www.trendhunter.com/trends/bare-sensitive-scalp-care.md) - [Biotech-Powered Prestige Haircare](https://www.trendhunter.com/trends/kilgourmd-shampoo-conditioner.md)