# Hood-Rich Hats DQM Takes the Street to Mainstream With Their Summer 2009 Collection By Andrew Robichaud | Published 2009-06-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dqm-summer-2009-collection References: [highsnobiety](http://www.highsnobiety.com/news/2009/06/08/dqm-summer-2009-caps/) & [davesqualitymeat](http://www.davesqualitymeat.com/Blog6/?p=217) Dave’s Quality Meat (DQM) is set to release a flashy hip hat collection on June 11th. DMQ’s new assortment of lids comes in a [5-panel style](https://www.trendhunter.com/trends/59fifty-caps) and a [mesh style](https://www.trendhunter.com/trends/synthetic-leather-collection). The caps are loud with bright colours and bold statements (Go For Broke!). Bright male fashion seems to be gaining more and more popularity with the help of the Disc Jockies and the Kanyes of the world. The DQM Summer 2009 collection accentuates [hip hop fashion](https://www.trendhunter.com/trends/5th-quarter-collection) in full form with mainstreams looks attached to an underground attitude. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 14% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Flashy Hats:** Opportunity for fashion brands to embrace bold, bright colors and statements in their hat collections. - **Street to Mainstream:** Potential for urban fashion brands to bridge the gap between underground culture and mainstream fashion. - **Hip Hop Fashion:** Demand for clothing that embodies the style and attitude of hip hop culture, presenting an opportunity for fashion designers to cater to this market. ### Industries Being Reshaped - **Fashion:** Fashion brands can innovate by offering bold and vibrant hat designs to appeal to a younger, trend-focused demographic. - **Streetwear:** Urban fashion brands can disrupt the market by creating designs that combine street culture with mainstream aesthetics. - **Music Merchandise:** Opportunity for artists and musicians to capitalize on the popularity of hip hop fashion by creating their own hat collections. ## Related on Trend Hunter - [Designer-Approved Western Apparel](https://www.trendhunter.com/trends/dapper-dan-1.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Luxury Streetwear Capsules](https://www.trendhunter.com/trends/mastermind-world-x-new-era.md) - [Collaborative Tonal Cap Collections](https://www.trendhunter.com/trends/pleasures-and-polo.md) - [Edgy Accessible Collections](https://www.trendhunter.com/trends/the-black-edit.md) - [Utility Streetwear Collections](https://www.trendhunter.com/trends/dickies-and-mastermind-japan.md) - [Co-Branded Collaborative Cap Collections](https://www.trendhunter.com/trends/59fifty-caps.md) - [Sophisticated Streetwear Collections](https://www.trendhunter.com/trends/dover-street-market-ginza-capsule.md) - [Cultural-Influence Fashion Capsules](https://www.trendhunter.com/trends/5th-quarter-collection.md)