# Skateboard Trick Lookbooks The DQM New York FW10 Collection Taps Pro Skaters as Models By Meghan Young | Published 2010-10-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/dqm-new-york-fw10 References: [lifelounge](http://www.lifelounge.com/fashion/news/bombing-hills-with-lance-dawes-for-dqm-fall_winter-2010.aspx) & [dqmnewyork](http://www.dqmnewyork.com/) The DQM New York FW10 lookbook makes a smart move. By using the very people they're marketing to, they show exactly what kind of lifestyle their clothes are fit for. By tapping the [pro skaters](https://www.trendhunter.com/trends/nyjah-4) Brian Delatorre, Curtis Rapp, Pat Cook, Ben Bartle Carter Donnel, Dan Forkin and Rob Harris, they also gain authenticity and respect. Photographed by founder and photographer of [Slap magazine](https://www.trendhunter.com/trends/united-through-skateboarding), Lance Dawes, the DQM New York FW10 lookbook offers a great look into what the line has to offer. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 19% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Skateboarding Influencers:** Brands can leverage the influence of professional skaters to authentically market their products and appeal to the skateboarding community. - **User-generated Content:** By featuring skateboarders in their lookbooks, brands can encourage consumers to generate their own content and create a sense of community around the brand. - **Authentic Lifestyle Marketing:** By showcasing the skateboarding lifestyle, brands can attract consumers who identify with the culture and values associated with the sport. ### Who This Affects Most - **Fashion:** Fashion brands can collaborate with skateboarders to create clothing lines that cater to the skateboarding community and reflect their style. - **Photography:** Skateboarding lookbooks present opportunities for photographers to capture the energy and style of the sport, appealing to brands who seek dynamic and authentic visual content. - **Sports Retail:** Skate shops and sports retailers can curate collections that feature professional skaters, reinforcing the credibility and expertise of their brands. ## Related on Trend Hunter - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Streetwear Skate Remixes](https://www.trendhunter.com/trends/new-future.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Unity-Promoting Family Skate Decks](https://www.trendhunter.com/trends/family-skate.md) - [Limited-Edition Skateboard Decks](https://www.trendhunter.com/trends/limitededition-skateboard-deck.md) - [Sleek Freestyle Snowboard Collections](https://www.trendhunter.com/trends/welcome-x-686.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Social Change-Promoting Skateboarding Programs](https://www.trendhunter.com/trends/saved-by-skateboarding.md)