# Artisanal-Style Fast Food DQ Created the New Line of Food DQ Bakes for Its 75th Anniversary By Mishal Omar | Published 2016-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/dq-bakes References: [dairyqueen](http://www.dairyqueen.com/us-en/DQBakes/?localechange) & [startribune](http://www.startribune.com/dairy-queen-adds-new-baked-menu-items/309052381/) Dairy Queen is known for serving [cold ice cream](https://www.trendhunter.com/trends/dairy-queen-1) but in celebration of its 75th anniversary in 2015, it rolled out a new line of warm foods under 'DQ Bakes.' The menu items include desserts, snacks and [artisanal-style sandwiches](https://www.trendhunter.com/trends/sonic-drivein-winter-menu) -- all of which are baked and served warm to contrast the company's traditional food items. DQ Bakes' sandwiches come in three different styles -- [chicken bacon](https://www.trendhunter.com/trends/jammin-bacon-hungrbuster), chicken mozzarella and a turkey BLT. The snack-sized wraps come with similar flavors and ingredients as well as a quesadilla-style wrap. The artisanal-style foods were decided upon in an attempt to respond to the growing demand for high-quality and healthy foods among fast food restaurant patrons. By creating a new menu that contrasts with the company's traditional offering of mostly cold and sweet food items, DQ has ensured that it can stay relevant in an ever-evolving fast food market. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 34% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Artisanal-style Fast Food:** Disruptive innovation opportunity: Fast food chains can create new menus with artisanal-style options to meet the growing demand for high-quality and healthy foods. - **Warm Food Offerings:** Disruptive innovation opportunity: Fast food chains can introduce warm food items to diversify their menu and cater to customers seeking more savory options. - **Menu Expansion:** Disruptive innovation opportunity: Fast food chains can expand their menu with new dessert, snack, and sandwich options to attract a wider range of customers. ### Who This Affects Most - **Fast Food:** Disruptive innovation opportunity: Fast food chains can differentiate themselves by offering unique and artisanal-style food options. - **Restaurant:** Disruptive innovation opportunity: Restaurants can explore the trend of warm and artisanal-style food offerings to enhance their menu and attract new customers. - **Food and Beverage:** Disruptive innovation opportunity: Food and beverage companies can develop new products and flavors that cater to the growing demand for high-quality and healthy fast food options. ## Related on Trend Hunter - [Spicy-Sweet QSR Menus](https://www.trendhunter.com/trends/dq-swicy-menu.md) - [Icy QSR Dessert Menus](https://www.trendhunter.com/trends/dairy-queen-holiday-menu.md) - [Baking Mix-Inspired Frozen Treats](https://www.trendhunter.com/trends/mixing-bowl-mashup-blizzard-treat.md) - [Deep-Fried Snack Baskets](https://www.trendhunter.com/trends/chicken-strips-and-fryrings-basket.md) - [Stacked Summer Burgers](https://www.trendhunter.com/trends/backyard-bacon-ranch-signature-stackburger.md) - [Cake-Flavored QSR Ice Creams](https://www.trendhunter.com/trends/confetti-cake-dipped-cone.md) - [Layered Ultra-Cheesy Burgers](https://www.trendhunter.com/trends/cheesy-dude-sandwich.md) - [Blended Frozen Treat Menus](https://www.trendhunter.com/trends/dairy-queen-summer-blizzard-menu.md) - [Breakfast-Inspired Ice Cream Treats](https://www.trendhunter.com/trends/cinnamon-roll-centers-blizzard.md)