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# Clapper-Clad Calling Cards
dpod and THINK Packaging Create a Visually Stimulating Resume

By Susan Keefe | Published 2012-05-23 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/dpod-and-think-packaging
References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/05/cardboard-clapper-board.html) & [dpod](http://www.dpod.com/)

The design wizards at dpod and THINK Packaging put their heads together to create an innovative way for dpod to show its creative capabilities. The multimedia design firm offers design, photo, video, print and packaging to its clients. With so many services available, the firm needed a compact way to show its various wares.

The creative thinkers crafted a function clapper board out of cardboard and slipped a package of goodies inside. The package inside unfolds in a triptych style to reveal dpod's show reel, a glossy booklet, pro shot images and packaging designs. The clever packet itself further demonstrates the firm's creative capabilities making this dpod and THINK [packaging collaboration](https://www.trendhunter.com/trends/innovative-packaging-solution) an overwhelming success.

Thanks to its innovative design and sleek styling, prospective clients will be holding onto this [cardboard clapper](https://www.trendhunter.com/trends/essentials-platter-design) for years to come, making it the [ideal calling card](https://www.trendhunter.com/trends/moo-paper-cards) for any company.

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 35% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Multimedia Marketing Packages:** The trend of creating visually stimulating marketing packages that incorporate multiple forms of media in a compact, innovative design.
- **Interactive Business Cards:** The trend of creating business cards with interactive features, such as fold-out designs, that showcase a company's capabilities in a unique way.
- **Sustainable Packaging:** The trend of using eco-friendly materials and innovative design to create visually appealing and functional packaging.

### Industries Being Reshaped

- **Advertising and Marketing:** Opportunity for advertising and marketing firms to offer creative and visually engaging multimedia packages to showcase their clients' capabilities.
- **Design and Printing:** Opportunity for design and printing companies to incorporate innovative, interactive features into traditional business cards and marketing materials.
- **Packaging:** Opportunity for packaging companies to expand their offerings to include sustainable materials and unique designs that showcase a company's brand identity.

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