# Funny Phobiads Downy Softener Campaign: Your Clothes Are Not There By Ayman | Published 2008-04-08 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/downy-softener-clothes-not-there References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/04/funny-ads.html) I just couldn't stop laughing at these **Downy Softener** ads. They are very [witty and funny](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching). The aim of the campaign is to promote Downy Softener's effect on your clothes, leaving them extra soft and comfortable to wear. With the [tag line](https://www.trendhunter.com/trends/dreamies-treats), "You feel like your clothes are not there" the ads show a woman in her bedroom, bathroom or closet, reacting as if she was naked when someone enters the room. She tries to cover her private areas with a shocked look on her face. I love the [cleverness of the idea](https://www.trendhunter.com/trends/where-have-you-been) and the delivery. My favorite is the bedroom ad, the look on her face is priceless. The other two are pretty good, but look a bit forced. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 73% | Activity: 58% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Why This Trend Is Growing - **Humorous Advertising:** Companies can integrate humor into their advertising campaigns to engage consumers and create brand awareness. - **Emotional Marketing:** Using emotions such as humor in marketing campaigns can be an effective way to connect with consumers and create a lasting impression. - **Product Comfort Promotion:** Promoting the comfort of a product, such as Downy Softener, can be a unique selling point to differentiate from competitors and increase customer satisfaction. ### Industries Being Reshaped - **Advertising:** Advertising agencies can incorporate humorous elements to their campaigns to increase brand awareness and engagement for their clients. - **Consumer Goods:** Consumer goods companies, such as Downy Softener, can promote the comfort and quality of their products to differentiate and attract more customers. - **Marketing:** Marketers can use emotional strategies such as humor to create lasting impressions and connections with consumers for their products or services. ## Related on Trend Hunter - [Comedic Body Wash Ads](https://www.trendhunter.com/trends/moist-humor.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Grandmotherly Laundry Campaigns](https://www.trendhunter.com/trends/abuela-tag-reader.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md)