# Powerful Laundry Odor Removers Downy Teamed Up with Venus Williams to Showcase Rinse & Refresh By Laura McQuarrie | Published 2024-09-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/downy-rinse-and-refresh References: [finance.yahoo](https://finance.yahoo.com/news/downy-venus-williams-pair-smash-130300440.html)  During the 2024 US Open, [Downy](https://www.trendhunter.com/trends/downy-and-tide) teamed up with tennis champion and entrepreneur [Venus Williams](https://www.trendhunter.com/trends/corepower-yoga) to show off the power of its Rinse & Refresh laundry odor remover, and how well it gets rid of even the most stubborn odors and residue trapped within fabrics. "Those who work out or play a sport know what it means to sweat, which leads to stink that sometimes lingers even after washing your fabrics," says Mike Hartman, Senior Brand Director, North [America](https://www.trendhunter.com/trends/pretzel-dog-tower1) at Downy. With Venus Williams, Downy aims to reach the one in three households that struggle with laundry odor problems, and the one in four consumers who rewash at least half of their loads to get rid of stubborn smells. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 37% | Activity: 62% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Athlete-endorsed Products:** Partnerships with sports figures can amplify product visibility and credibility, tapping into a fan base that trusts their endorsements. - **Odor-eliminating Technologies:** Innovations in laundry products that effectively eliminate persistent odors cater to hygiene-conscious consumers who seek superior cleaning results. - **Sustainable Laundry Solutions:** As consumers become more eco-aware, products that reduce the need for multiple washes align with the trend towards sustainability in household chores. ### Sectors Adopting This - **Sports and Fitness:** The intersection of laundry technology and sports creates opportunities to develop products tailored to the unique needs of athletes. - **Consumer Goods:** Brands in the consumer goods sector can innovate by introducing high-performance cleaning solutions that address common household challenges. - **Celebrity Endorsement Marketing:** Utilizing renowned personalities for product endorsement can significantly enhance brand recognition and consumer trust. ## Related on Trend Hunter - [Leading Fabric Rinsers](https://www.trendhunter.com/trends/downy-and-tide.md) - [Odor Removal Laundry Boosters](https://www.trendhunter.com/trends/dropps-odor-eraser.md) - [Immersive Fragrance Pop-Ups](https://www.trendhunter.com/trends/downy-fine-fragrance-house.md) - [Stain-Removing Activewear Detergent](https://www.trendhunter.com/trends/active-wash.md) - [Official Deodorant Sponsors](https://www.trendhunter.com/trends/official-underarm-sponsor.md) - [Floral Laundry Boosters](https://www.trendhunter.com/trends/downy-boutique-botanicals.md) - [Fragrant Activewear Detergents](https://www.trendhunter.com/trends/dedcool-x-fp-movement-dedtergent.md) - [No-Odor Winter Detergent](https://www.trendhunter.com/trends/pg-korea.md) - [Athlete-Endorsed Cleaning Product Lines](https://www.trendhunter.com/trends/whole-darn-arm.md)