# Family-Focused Laundry Ads Downy Ads Promote the Family Lifestyle in the Forever Down Commercial By Nicole Ballantyne-Choo | Published 2013-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/downy-ads References: [adsoftheworld](http://adsoftheworld.com/media/tv/downy_forever_downy) Downy promotes family ties and gives clothes life in the ‘Forever Downy Forever Young’ commercial. The commercial opens with a man catching a shirt at a concert. The scenes that follow are the typical milestone moments like getting engaged, having a baby and spending time with family. The importance of these moments is the same shirt appears in all the scenes. While the song 'Forever Young' plays, a voice relays message, “we don’t just wear clothes, we live life in them.” Grey Worldwide is advertising that Downy “keep clothes newer 50% longer” suggesting that if you want clothes to last through all the big moments in your life, you should use this product. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### What Makes This Trend Stand Out - **Family-focused Laundry Ads:** Opportunity for laundry detergent brands to tap into the emotional aspect of family life and promote long-lasting clothes. - **Promoting Milestone Moments:** Opportunity to create advertisements that feature a specific item to symbolize the important moments in a person's life. - **Clothes as Part of Life:** Opportunity for clothing brands to emphasize the role of clothes in capturing and preserving memories. ### Sectors Adopting This - **Laundry Detergent:** Opportunity for laundry detergent companies to highlight the longevity and preservation of clothes in their marketing campaigns. - **Advertising:** Opportunity for advertising agencies to develop creative and emotional advertisements that resonate with consumers by showcasing significant milestones. - **Clothing:** Opportunity for clothing brands to leverage the emotional value of clothes by associating them with special moments in life. ## Related on Trend Hunter - [Furniture-Honoring Campaigns](https://www.trendhunter.com/trends/wherever-life-goes.md) - [Powerful Laundry Odor Removers](https://www.trendhunter.com/trends/downy-rinse-and-refresh.md) - [Game Day Laundry Campaigns](https://www.trendhunter.com/trends/washerdryer-set.md) - [Grandmotherly Laundry Campaigns](https://www.trendhunter.com/trends/abuela-tag-reader.md) - [Family-Focused Cleaning Campaigns](https://www.trendhunter.com/trends/little-messes.md) - [Leading Fabric Rinsers](https://www.trendhunter.com/trends/downy-and-tide.md) - [No-Odor Winter Detergent](https://www.trendhunter.com/trends/pg-korea.md) - [Family-Honoring Festive Campaigns](https://www.trendhunter.com/trends/family-campaign-1.md) - [Artistic Multi-Beverage Ads](https://www.trendhunter.com/trends/cocacola-family.md)