# British Television Editorials McQ Alexander McQueen Looks to Channel Downton Abbey This Spring By Olivia Singh | Published 2015-02-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/downton-abbey-fashion-campaign References: [fashionista](http://fashionista.com/2015/01/mcq-ralph-lauren) & [wwd](http://www.wwd.com/fashion-news/fashion-scoops/mcq-collaborates-with-artist-ophelia-finke-8127298?src=rss/recentstories/20150121) Get ready to greet spring 2015 with a touch of Britain as the Downton Abbey Fashion Campaign takes over the season's fashion scenario. This Downton Abbey Fashion Campaign is a joint effort by [McQ Alexander McQueen](https://www.trendhunter.com/trends/mcqueen-holiday-2024) who partnered with artist Ophelia Finks to create the [period drama-inspired couture](https://www.trendhunter.com/trends/alessandro-micheles). Wearing the McQ's period drama-inspired designs models Michael Sharp and Sunniva Wahl are positioned as mannequins. Meanwhile, the creators Finks and her co-workers are occupied with objects surrounding the models. The campaign, shot by Laurence Ellis, is featured in a series called 'Carrara' and in magazines like Elle U.K and Hong Kong, Love, Another Man, Dazed as well as in i-D in its respective March 2015 issues. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 77% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Period Drama-inspired Couture:** Disruptive innovation opportunity: Explore the market potential of period drama-inspired couture by partnering with artists and designers to create unique and nostalgic fashion designs. - **Fashion Campaign Collaborations:** Disruptive innovation opportunity: Collaborate with artists, photographers, and fashion brands to create innovative and captivating fashion campaigns that resonate with consumers and generate buzz. - **Editorial Magazine Features:** Disruptive innovation opportunity: Create unique editorial concepts and stories in collaboration with magazines to showcase fashion collections in a visually striking and engaging manner. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Embrace the trend of period drama-inspired couture to offer unique and nostalgic fashion designs that appeal to a niche market segment. - **Art:** Disruptive innovation opportunity: Collaborate with fashion brands and photographers to create visually captivating art installations and exhibitions inspired by period dramas. - **Media and Publishing:** Disruptive innovation opportunity: Explore editorial collaborations with fashion brands and photographers to create visually stunning magazine features that attract readers and increase audience engagement. ## Related on Trend Hunter - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [New Year-Inspired Fashion Collections](https://www.trendhunter.com/trends/2025-lunar-new-year-campaign.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Inflatable Dome Fashion Shows](https://www.trendhunter.com/trends/inflatable-dome-fashion-show.md) - [Springtime Housewares Campaigns](https://www.trendhunter.com/trends/dunelm-the-home-of-bringing-in-spring.md) - [Botanically Inspired Fashion Lines](https://www.trendhunter.com/trends/burberry-x-highgrove.md)