Nigel Goodwin — February 23, 2006 — Tech
References: news.bbc
US television network NBC is launching its new show, Conviction, which is a youthful spin-off of the popular Law & Order franchise. But you'll find it on iTunes 10 days before you'll find it on TV.
"We believe we have a youthful and energetic cast that should appeal to a new audience increasingly comfortable with this downloadable format as a viewing option," explained NBC chief executive Jeff Zucker, "and we want to reach out to these viewers."
"We believe we have a youthful and energetic cast that should appeal to a new audience increasingly comfortable with this downloadable format as a viewing option," explained NBC chief executive Jeff Zucker, "and we want to reach out to these viewers."
Trend Themes
1. Early Digital Release - NBC is releasing Conviction on iTunes 10 days before its TV premiere, suggesting an opportunity for other TV networks to release shows digitally before their traditional TV release dates.
2. Youth-targeted Spin-offs - Conviction is a youthful spin-off of the Law & Order franchise, highlighting a trend of creating TV shows that specifically target younger audiences.
3. Downloadable TV Shows - NBC's decision to make Conviction available for download on iTunes suggests an opportunity to develop new platforms for downloading TV shows.
Industry Implications
1. TV Networks - NBCs decision to release Conviction online ahead of its TV premiere suggests opportunities for other TV networks to experiment with digital distribution.
2. Digital Media Platforms - As NBC releases Conviction digitally ahead of its TV premiere, there are opportunities for digital media platforms to stream exclusive content to attract users.
3. Entertainment Industry - NBC's decision to release Conviction online ahead of time showcases an opportunity for the entertainment industry to pivot towards digital distribution models.
4.4
Score
Popularity
Activity
Freshness
