# Music to Fight Aids Project (RED) Music Subscription By Bianca | Published 2008-07-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/download-music-to-fight-aids-project-red-music-subscription References: [joinred](http://www.joinred.com/) If you're the ethical type who pays to download music, you'll like the enticing new service being offered by the Project (RED) fund. In September the nonprofit organization will launch a music service that donates half the proceeds of a [new monthly subscription service](https://www.trendhunter.com/trends/wecomposers) toward [fighting AIDS in Africa](https://www.trendhunter.com/trends/hiv-resource-center). For only $5 a month, you can download tracks by artists like U2, Bob Dylan, Elvis Costello, Elton John, Emmylou Harris and Death Cab for Cutie, while simultaneously supporting the fight against AIDS. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 21% | Activity: 45% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Music Subscription:** A trend in music services that donate a portion of proceeds to charitable causes, provides ethical options for music lovers. - **Nonprofit Fundraising:** A trend in using innovative approaches, such as music subscriptions, to raise funds for nonprofit organizations like Project (RED). - **Corporate Social Responsibility:** A trend in companies partnering with nonprofit organizations to address social issues and promote philanthropy through their products or services. ### Sectors Adopting This - **Music Streaming:** The music streaming industry can explore partnerships with nonprofit organizations to offer ethical music subscription services. - **Nonprofit Organizations:** Nonprofits can discover innovative ways to raise funds and support their causes through collaborations with music streaming platforms. - **Corporate Partnerships:** Companies across various industries can engage in partnerships with nonprofit organizations to contribute to social causes and incorporate their missions into their products or services. ## Related on Trend Hunter - [Cause-Benefiting Scent Capsules](https://www.trendhunter.com/trends/aroma360.md) - [Charitable AIDS-Focused Medical Scrubs](https://www.trendhunter.com/trends/hivaids-prevention.md) - [Accelerated Hiv Care Innovations](https://www.trendhunter.com/trends/hiv-care-innovation.md) - [Accessible Music Editing Platforms](https://www.trendhunter.com/trends/avid-audio.md) - [Interactive Music Course Subscriptions](https://www.trendhunter.com/trends/strybo-digital.md) - [Limited Edition Yeast Spreads](https://www.trendhunter.com/trends/goodbye-yellow-brick-road.md) - [Charitable Heart Awareness Donations](https://www.trendhunter.com/trends/red-chocolate.md) - [Artist-Focused Subscription Tiers](https://www.trendhunter.com/trends/soundcloud-1.md) - [Music Reward Platforms](https://www.trendhunter.com/trends/playlo.md)